Marketing Manager

24 hours ago


Singapore XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

Job Summary

The Marketing Manager will oversee the marketing aspects in the Singapore market. He/She will report to the General Manager of Singapore and matrix reporting to the COO/marketing teams in China.


Job Scope

  • Spearhead and actualise corporate marketing and branding strategies locally
  • Conceptualise, strategize, lead and implement branding campaigns and promotions, new products/menus launch, and media and consumer engagement plans
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Conduct outlet briefings for major marketing campaigns


Job Requirements

  • Diploma and above in Marketing, Business Administration or equivalent
  • 8 to 10 years’ relevant working experiences preferably in F&B industry
  • In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
  • Familiar with international and China F&B branding, and its marketing/PR strategies
  • Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
  • Strong written and oral communications skills
  • Resilience in meeting tight deadlines and concurrently handling different marketing campaigns
  • Ability to work with cross-cultural teams and groups internationally


Job Benefits

  • Performance/Salary Review
  • Overseas exposure
  • Statutory leave and claim entitlement
  • Career development
  • Internal and external training
  • Staff discount

Tell employers what skills you have

Market Research
Management Skills
Digital Media
Channel Growth
Multimedia
Product Marketing
Social Media
Brand Communication
advertising plan
Marketing Strategy
Career Development
Marketing Communications
publicity strategies
Digital Marketing
Cost Planning
customer trends
Group Presentations
Google Analytics
manage events
Brand Awareness

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