Global SEO Specialist

2 weeks ago

Singapore AIRWALLEX (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

We're on the lookout for a talented SEO Specialist to scale and support our SEO efforts, drive high-intent organic traffic and improve revenue growth. This is a unique opportunity to join the newly formed Global Growth Marketing Team and help shape our SEO approach.

In this role, you'll support the Senior SEO Manager in shaping our global SEO strategy, and contribute to broader awareness and acquisition initiatives. Airwallex is ambitious about the role of organic as part of our growth model due to its strong fit with high-volume SMB customer acquisition. This is a cross-functional role that will work closely with Growth Marketing, Content Marketing, Product, RevOps and Data teams, in an executional and strategic capacity. Your work will have a global impact, as you collaborate and support the overall organic growth of Airwallex.

Our teams move fast, we're growing at an incredible rate and learning along the way. If you're energised by the above, we'd love to hear from you.

This role is based in London, Singapore.

Responsibilities:
  • Support the website's organic growth target with our Corpsite and Content teams
  • Evangelize SEO in terms of website changes impacting SEO, link acquisition and organic content (in conjunction with our Content team)
  • Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth
  • Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead
  • Be a channel conduit in ensuring SEO best practices and processes are implemented across the different regional websites
  • Help develop and scale our offsite backlink profile to improve the overall domain authority of the website
  • Liaising with engineers in executing technical recommendations, that will benefit not only SEO but wider business teams
  • Hands-on experience in giving recommendations, and making changes within the CMS platform
  • Comfortable and experienced in working with product managers and developers in scoping out and writing out new website feature requirements
  • Prescriptive hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness
  • The iterative approach to conversion rate optimisation, in ensuring we’re constantly monitoring and optimising on revenue-driving opportunities
  • Track, monitor and help report on SEO campaigns to understand what is driving revenue and growth
  • Help establish Airwallex as an SEO leader in the financial services & technology space
Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:
  • 4+ years experience in SEO, with 2+ years experience in B2B, SaaS or Fintech
  • Proven track record of driving organic revenue
  • Good understanding of international SEO and B2B marketing
  • Ability to measure all aspects of SEO performance, work in a cross-functional environment and turn data into insights and actions
  • Comfortable in a fast-moving startup culture - growth-minded and comfortable with ambiguity
  • Strong analytical skills to make data-driven decisions for commercial and operational performance
  • Strong understanding of EEAT within YMYL verticals
  • Strong understanding of online copywriting and how it impacts SEO
  • Entrepreneurial mindset and a willingness to be hands-on
  • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation
Preferred qualifications:
  • Good HTML and CSS knowledge beneficial
  • Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs

Tell employers what skills you have

CSS
HTML
B2B Marketing
Customer Engagement
Content Marketing
Customer Acquisition
B2B
SaaS
Competitive Intelligence
Revenue Growth
Copywriting
CMS
Kaizen
Google Analytics
SEO
Brand Awareness

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