Senior Campaign Executive
2 weeks ago
Campaign Planning and Strategy
- Support the development and implementation of comprehensive marketing campaign strategies to meet client's business objectives
- Interpret campaign metrics and develop data-driven approaches to achieve campaign objectives
- Support the team in developing budget recommendations, campaign goals and strategies
- Conduct competitive analyses or other business research to develop relevant insights to inform marketing strategy
- Proactively monitor, track and report on campaign metrics and performance
- Familiar with the workings, language and lexicon of various disciplines helming our business i.e. creative, content, digital strategy, martech and branding
Campaign Execution
- Support the management of campaign timeline, budgets and resources
- Support the creation and production of marketing assets across various channels (e.g., mailers, social media content, paid campaigns)
- Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery
- Manage and optimise campaigns across multiple channels (e.g., LinkedIn, Instagram, Google, email).
- Monitor campaign performance and make necessary adjustments
- Prepare comprehensive campaign reports and insights for clients
- Use data to optimize campaigns and improve results
- Stay up-to-date with industry trends and emerging technologies
Client Service Team Communication
- Build strong relationships and maintain open communication with the client services teams
- Provide regular updates and lead discussions on campaign progress and performance
- Address client concerns and requests in a timely and professional manner
Team
- Collaborate with a cross-disciplinary team of designers, content writers, and account managers
- Take responsibility of given tasks to completion, self-educating if necessary
- Support the campaign team in driving initiatives and positive change within the company
- Effective in managing and mentoring junior team members
Tell employers what skills you have
Digital Media
Media Strategy
Social Media
Community Management
Marketing Strategy
Marketing
B2B
Digital Marketing
Digital Strategy
Copywriting
Team Player
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