Manager, Trade Marketing

4 weeks ago

Singapore ETIKA PTE. LTD. Full time
Roles & Responsibilities

Job Description

  • The incumbent will be responsible in developing and executing integrated, value-added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive volume, consumption, share and profitability in designated channel(s)/region(s).
  • Align & support sales and marketing objectives through trade marketing programs with key customers to strengthen our business relationships with them
  • Work closely with the brand’s team in establishing & integrating brand and trade strategy to attain profitable and sustainable brand and channe growth.
  • Set directions on trade / channel / account’s activations ranging (preparation, mechanics, pricing, analysis and post evaluation) including trade and in-store merchandising and distribution programs.
  • Develop short to long term Trade Marketing Annual Operation Plan by setting trade strategy across all channels to support Brands’ deliverables
  • Uncover opportunities and develop solution-based selling tools and presentations to target those opportunities as well as initiating localize promotional activities in assigned channel (s).
  • Work closely with Regional, Account and Brand Managers in achieving overall company’s objectives across specific channels/territories.
  • Other ad-hoc duties as assigned by Superior.



Requirements

  • Degree holder in Business Studies or its equivalent with minimum 8 years working experiences in FMCG companies in various functions(Sales/ Marketing/ Trade Marketing/ Channel Development)
  • Possess strong planning and analytical skills, good business acumen, excellent communication and negotiation skills, creative and the ability to operate at the strategic level and meticulous with details.
  • Proficiency in Nielsen Answers and Kantar WPO
  • Competency in Microsoft Excel & PowerPoint with analysis capability, understanding of market knowledge, strong selling & presentation skill coupled with strong communication proficiency in English would be requied.

Interested candidate please submit resume indicating your current/last drawn salary and salary expectation.


Work Location: Kaki Bukit View




Tell employers what skills you have

Negotiation
Coaching
Microsoft Excel
Analytical Skills
Business Acumen
FMCG
Retail Sales
Channel
Selling
Merchandising
Strategy
PowerPoint
Pricing Analysis
Human Resources
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