Marketing Executive

1 week ago

Singapore SING SPARE PARTS CO PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities:

  • Strategy & Planning:Develop and execute comprehensive marketing plans that align with the company's business objectives.
    Conduct market research and competitive analysis to identify opportunities and industry trends.
    Plan and coordinate marketing campaigns across multiple channels (digital, print, events, etc.).
  • Content & Communication:Create and manage content for various platforms including websites, social media, email campaigns, and print materials.
    Develop promotional materials such as brochures, presentations, and case studies tailored to the spare parts industry.
    Collaborate with internal teams to ensure brand consistency and effective communication of our value proposition.
  • Digital Marketing:Manage digital marketing efforts including social media, SEO/SEM, email marketing, and online advertising.
    Analyze digital campaign performance using tools like Google Analytics and adjust strategies accordingly.
    Maintain and update the company website with current information on products, services, and promotions.
  • Event Management & Partnerships:Coordinate and support the planning of trade shows, industry events, and seminars.
    Build and maintain relationships with industry partners, vendors, and media contacts.
    Identify sponsorship and collaboration opportunities to enhance brand visibility.
  • Reporting & Analysis:Track and report on marketing metrics, ROI, and campaign performance.
    Provide regular updates and insights to senior management on marketing activities and results.
    Recommend adjustments to strategies based on performance data and market feedback.

Qualifications & Experience:

  • A minimum of 2-3 years of marketing experience, preferably in a B2B or industrial setting.
  • Proven track record of developing and executing successful marketing campaigns.
  • Experience with digital marketing tools, content management systems, and analytics platforms.
  • Familiarity with the spare parts or manufacturing industry is a plus.

Key Skills:

  • Excellent written and verbal communication skills.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Creative thinking and problem-solving abilities.
  • Proficient in digital marketing, social media management, and content creation.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Team player with a proactive approach and a willingness to take initiative.

Personal Attributes:

  • Detail-oriented with a focus on quality and results.
  • Adaptable and open to learning in a fast-paced environment.
  • Strong interpersonal skills with the ability to work effectively across departments.

Benefits:

  • Competitive salary package commensurate with experience.
  • Opportunities for professional development and career progression.
  • A dynamic and supportive work environment.
Tell employers what skills you have

Market Research
Trade Shows
Competitive Analysis
Sponsorship
Social Media
Online Advertising
Content Management
Email Marketing
Social Media Management
Event Management
Strategy
B2B
Digital Marketing
Google Analytics
Creative Thinking
Brochures

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