Marketing Director

Roles & Responsibilities

We're looking for a Marketing Director, Money2020 Asia (8 Month FTC) to join our team in Singapore as part of our

Marketing function.

Our brilliant Marketing Director is heading out on parental leave and we’re looking for an outstanding interim leader to

drive us forward during a crucial 6-8 month growth period for the business in Asia.

Your Team: The role will work in close partnership with the SVP of Asia and the Global VP Marketing, Money20/20 to

ensure plans form an integrated part of an improved customer experience across all touchpoints, with the ultimate

goal of driving longer-term engagement and positioning the Money20/20 brand as a thought leader in fintech.

Your Role: This is a critical role at Money20/20 with responsibility for the success of marketing campaigns that drive

impact, excitement and revenue. We need someone who delivers what they say they will, when they say they will -

and pushes their team-mates to reach even greater heights. In return for your contribution, you’ll get to work for one of

the fastest growing brands within fintech, travel, create real change in an ever-evolving industry and learn from a world

class marketing team.

The core focus for this role is to lead the creation and actively manage the delivery of marketing strategies across

Money20/20’s Asia show to deliver delegate acquisition/retention and sponsorship targets in its critical second year.

If you want to shape the future of B2B marketing and push the boundaries of what can be done when you combine

data and creativity - this position has your name all over

Key Responsibilities

Strategy

● Undertakes customer research initiatives to inform marketing strategies and ensures insights are embedded

throughout all executions.

● In collaboration with the SVP Asia, oversees the development and delivery of a robust launch plan covering

delegate acquisition / retention marketing strategies, roadmaps & budgets for the show and related products

in the region.

● Together with Head of Sponsorship Marketing, provides strategies for the sales teams to communicate the

Money20/20 value proposition, support the selling process and drive leads.

● In collaboration with the SVP Asia, Sales Leader and digital product leads, set channel strategy for customer

acquisition and agree core KPIs.

Delegate & Sponsor Acquisition / Retention Plans (Asia Show & associated products)

● Delivers a world class launch programme that ignites our relationship with brands and delegates from across

Asia

● Oversees and is accountable for the delivery and performance of show marketing plans.

● Embeds a lifecycle - 'always-on' - approach, looking at customers’ entire journeys across all channels,

optimising messaging to align with the various touch points along the journey.

● Ensures all communications are appropriately targeted and messaged for optimum results. (Look, feel and

voice with consistency, and across all channels).

● Works with the sales teams to ensure that customers are engaged and aware of the Money20/20 value

proposition, build brand awareness and drive new business opportunities.

● Integrates effectively with global Money20/20 marketing peers and colleagues and works closely with central

Ascential teams (Digital Marketing, Video, Research etc.) to deliver impact.

Data

● Helps to define and deliver Money20/20’s acquisition & retention data strategy, partnering with growing

Money20/20 data function on all data planning, database development and data capture-related activities.

Brand & Content (‘Always-On’) Marketing

● Collaborates with the Global VP Marketing, Money20/20 to ensure all global messaging & content is

integrated and optimised:

● Brand messaging frameworks are embedded into show plans to build engagement, increase retention &

loyalty.

● Global content marketing initiatives are directly linked to show & product funnel activities to build awareness,

traffic, engagement, demand and conversion.

● Operating within the global PR framework, oversees show PR strategies to drive credibility, works closely with

head of PR and local PR partners to drive trust and engagement across all audiences.

Marketing Performance Analysis & Measurement

● With the Marketing Performance & Automation team, monitors and evaluates the impact of plans and makes

recommendations for continuous optimisation.

Leadership

● Leads the Money20/20 Asia show, digital product and sponsorship marketing team. Ensure a positive,

innovative, curious and committed team environment.

● Motivates and energises others through positive reinforcement and by acting as an inspirational role model.

Your Experience

● Significant experience of global events marketing and proven ability that this has led to delivery of results and

high growth.

● Strong background in performance marketing, matched ideally with experience in PR, Brand Marketing and

Content Marketing.

● Proven team leadership and growth experience - and comfort working with autonomy in fast-moving high

growth businesses.

● Experience of working in global matrix organisations, ideally within an events, financial services and / or

fintech business

If you don't meet every single requirement, we'd still encourage you to apply. At Money20/20, we are committed to

creating a diverse, inclusive and authentic workplace, so if you are excited about this role we would still like you to

apply.

Who are we?

Money20/20 is the world’s leading premium content, sales and networking platform for the global money ecosystem.

From in depth analytics to inspirational speakers, our world-class insight and networking opportunities help our

customers stay ahead – powering strategies and switching mindsets.

The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest,

sharpest vision of what’s next. Find out more at money2020.com.

Money20/20 is part of Ascential plc. Ascential takes the world’s leading brands to the heart of what’s next for their

industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global

customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors.

Ascential plc is listed on London Stock Exchange

Why Choose Us?

Two divisions. Three continents. One great culture.

We strive for the highest standards in everything we do. But that’s not just for our customers. We want working for

Ascential to be the best career move you’ve ever made.

Ascential is a people-powered company, and we’re committed to supporting each and every one of them. We publish

an annual Diversity, Equity and Inclusion Report that sets out our goals, commitments and progress so far. We

invest in Employee Groups, empowering them to run educational events, support charities that they’re passionate

about, and share experiences with colleagues. These groups include Able to Thrive, Ascential Pride, Black in

Business and Empower Women's Network. And our inclusive recruitment practices and early talent programmes help

us to bring curious, passionate people from every walk of life into our team.

We’re committed to ensuring that the impact of our business on our environment - and the communities we

operate in - is a positive one. That means making sure that each event we run is the most sustainable it’s ever been.

We also default all of our pension plans to ESG options, so that our people’s savings are invested in ways that help

rather than hinder our planet.

Helping people to connect and drive progress isn’t a business-only goal. We know that the world is a better place

when we all lead with heart, supporting charitable causes that make a difference. We provide opportunities to give

back through Volunteer Days, our Employee Groups and our charity partner, The Prince’s Trust.

We value output, not hours. Most of our roles ask for 1-2 days a week in your nearest office. But if that’s not possible

for you, let’s talk. Flexible work conversations are actively encouraged here, and always will be.

Only you know what’s most important to you. That’s why we offer benefits packages that you can tailor to your

needs. These include:

● 20 days of holiday per year

● Private Medical Insurance & Life Assurance

● Life Assurance

● CPF, helping you set aside funds to build a strong foundation for retirement.

● Employee assistance programme

● Volunteering opportunities

● Option to opt into the Ascential Shares Scheme

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any

reasonable adjustments that would make you more comfortable during the process, please let us know so that we

can do our best to support you.

If we inspire you, why not join and inspire us? Find out more

Tell employers what skills you have

Sponsorship
Customer Research
Budgets
Autonomy
Customer Experience
Brand Marketing
B2B Marketing
Channel
Content Marketing
Customer Acquisition
B2B
Team Leadership
Digital Marketing
Retirement
Data Strategy
Brand Awareness

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