Head of Customer Go-to-Market

2 days ago

Singapore PROPERTYGURU PTE. LTD. Full time
Roles & Responsibilities

The Head of Customer Go-to-Marketing (Singapore) is an exciting opportunity, reporting to the Country Manager (Singapore) where you will lead a team to drive business growth through strategic trade marketing initiatives, enhancing engagement with real estate agents and developers. The role involves developing and executing GTM strategies, optimizing product monetization, managing partnerships, and overseeing field engagement activities.

As a Guru you will be accountable for:

Strategic Trade Marketing & Customer Engagement

  • Develop and execute customer-focused marketing strategies, crafting compelling product messaging, value propositions, and customer engagement content.
  • Lead the volume-to-value narrative to improve agent perception, drive adoption, and enhance NPS.
  • Design and implement monetization strategies, including pricing, product adoption, and repurchase initiatives across Developer and Agent segments.
  • Manage an engagement calendar, ensuring impactful messaging across content marketing, thought leadership, and brand positioning.
  • Oversee field marketing initiatives, including networking events, PR campaigns, trade partnerships, sponsorships, and festive gifting.
  • Maintain and enhance the Partner360 Rewards program to deepen customer loyalty.

Stakeholder & Team Leadership

  • Collaborate with the Country Manager, Product, Pricing, and Sales teams to align business objectives with trade marketing strategies.
  • Lead and mentor a high-performing trade marketing team, fostering innovation and efficiency.
  • Appoint and manage external partners to augment in-house capabilities and ensure high-quality content delivery.
  • Build and nurture strategic partnerships with key real estate stakeholders, leveraging joint marketing opportunities.

Business Intelligence & Performance Optimization

  • Own and manage the trade marketing budget, ensuring financial discipline and ROI-driven decision-making.
  • Use data analytics to measure and refine marketing effectiveness, optimizing strategies based on campaign performance.
  • Develop business cases for monetization and engagement initiatives, ensuring data-backed decision-making.
  • Stay updated on market trends and industry shifts, continuously refining strategies for maximum impact.

What are we looking for?

  • Proven experience in trade marketing, GTM strategy, and product monetization.
  • Strong business acumen with an analytical mindset, using both qualitative and quantitative insights to drive decisions.
  • Ability to craft compelling marketing narratives that simplify complex information for customer engagement.
  • Experience in stakeholder management, working cross-functionally to achieve business goals.
  • Passion for driving results through creative marketing initiatives, pricing strategies, and customer engagement activities.
Tell employers what skills you have

Business Intelligence
Customer Loyalty
Customer Engagement
Customer Care
Strategy
Customerfocused
Team Leadership
Networking
Monetization
Driving Results
Real Estate
Stakeholder Management
Data Analytics
Pricing
Strategic Partnerships
Trade Marketing

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