Digital Marketing Specialist/Senior Executive
3 weeks ago
Job Description:
1. Strategize and execute marketing plans on various online and offline channels to boost brand affinityand product sales;
2. Plan and manage Paid Search Campaigns on ad platforms such as Google, Bing, Facebook, Quora, and etc.;
3. Track and analyse online campaign results & search trends, optimize keywords and settings to achieve higher website traffic with reasonable CPC;
4. Implement Competitors’ Analysis, Search Engine Optimization, EDM and other various marketing techniques;
5. Draft and manage content marketing, build PR & Media relationships to distribute company news & articles efficiently;
The ideal candidate shall have:
- Minimum 2 years of working experience in digital marketing;
- Hands-on experience with Google Ads/GDN/Bing Ads/Social media platforms Ads;
- Good Knowledge and experience on SEO (Google);
- Proficient in marketing articles writing (in English);
- Data and figure oriented, performance-driven;
- Self-motivated, strong negotiation and collaboration skills;
- Fluent in both English and Mandarin (to liaise with clients & colleaugues based in China where Mandarin is their primary language).
Tell employers what skills you have
Negotiation
SEM
Advertising
Warehouse Management
Social Media
Marketing
Online Marketing
Content Marketing
Digital Marketing
Writing
Brand Management
Google Analytics
SEO
Marketing Analytics
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