Associate - Credit, Risk Management, Risk Modelling - Marketing Data Analyst

3 weeks ago


Singapore SHOPEE SINGAPORE PRIVATE LIMITED Full time
Roles & Responsibilities

Responsibilities:

  • Responsible for optimizing marketing strategy of credit products through data analytics in user acquisition and retention, such as online marketing, voucher dispatch, robocall promotion and campaigns.
  • Design user segmentation and analyze user conversion to enhance marketing strategies like traffic selection, smart bidding, customized promotion.
  • Conduct data analysis of credit profit and loss to set targets and optimize marketing costs.
  • Collaborate closely with business teams to translate business insights into data.
  • Construct reports to monitor key performance indicators of marketing strategies.

Requirements:

  • Bachelor's degree or higher in Data Science, Business Analytics, Statistics, Mathematics, or a related field.
  • Open to fresh graduates and candidates with up to 2 years of relevant experience.
  • Excellent analytical thinking and solid experience in data management.
  • Proficiency in Python and SQL.
  • Comfortable with ambiguity and yet able to steer analytics projects toward clear business goals, testable hypotheses and action-oriented outcomes.
  • Strong attention to details and ability to notice discrepancies in data.
  • Ability to clearly communicate complex results to technical experts, business partners, and executives.
  • Prior experience in marketing, campaign and ads is a plus.
  • Prior experience in risk management is a plus.
Tell employers what skills you have

Bidding
Data Analysis
Enterprise Risk Management
Segmentation
Marketing Strategy
Mathematics
Data Management
Risk Management
Online Marketing
Python
Attention to Details
Business Analytics
Statistics
Data Science
Data Analytics

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