Field Marketing Manager

1 week ago


Singapore SAP ASIA PTE. LTD. Full time
Roles & Responsibilities

INTRODUCTION

As the functional lead, you are responsible for supporting the success of the APJ field and partner marketers by helping to identify development opportunities and supporting team members to achieve their goals.

The Field Marketing Manager is responsible for serving as the main APJ point of contact demand generation/acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more.


RESPONSIBILITIES

In this role, you are delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory, as well as:


STRATEGY EXECUTION

  • Development of the marketing strategy and program plan by identifying the appropriate solution or industry program portfolio mix to address the business needs and prioritizing a digital-first, integrated approach
  • Drive the relevant approach for teams to deliver on time, on brand, and on budget, while ensuring quality, consistency, and compliance
  • Adjust marketing campaign plans and shift resources to respond to changing marketing conditions or pipeline gaps. Lead Management - Strong understanding of internal lead management systems in order to oversee proper access and management of leads and to empower teams to improve lead development, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on pipeline health and to follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively
  • Planning ½ to 1 year with quarterly adjustments
  • Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals
  • Be digital savvy and able to build a tactical Digital First approach including web, social media, paid search, paid media
  • Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities.
  • Collaborate with different teams to provide a balance of marketing activities across all pipeline stages including acceleration and close activities as required
  • Serve as the face of marketing to the region or MU sales executive, actively seek for opportunities to participate in business planning and engage in these interactions

FIELD ENABLEMENT

  • Look for opportunities to communicate the overall plan to sales stakeholders (sales, sales operations, VAT team members), marketing colleagues and partners
  • Drive rollout of marketing tactics and assets that align with the needs of the business
  • Communicate proactively with sales teams to understand marketing effectiveness, including digital strategies and performance, and to seek out areas of improvements
  • Anticipate stakeholder conflicts, drive managerial resolution
  • Proactively provide feedback to other marketers to improve overall marketing performance
  • Manage a series of events mix designed to gain brand awareness in target segment, drive new leads or accelerate existing opportunities – trade shows, conferences, seminars, webinars and roundtable/smaller workshop types

REGIONAL CHAMPION

  • Oversee regional marketing events/virtual events strategy and successful execution
  • Ensure maximum lead generation and marketing automation generate leads, maximise conversion rates and generate sales demand among prospects aligned to the customer journey
  • Look to roll out campaigns in a programmatic method to drive efficiencies across markets
  • Drive the integration of global programs into regional activities

YOUR PROFILE

  • Bachelor's degree. MBA/Master´s degree or equivalent preferred.
  • 8+ years of professional marketing experience, with solid experience in marketing execution
  • Experience in/with sales
  • Experience in B2B marketing
  • Marketing strategy development and planning
  • Experience in the IT industry
  • advanced technical or business skills and special knowledge in one / several areas
  • Customer focus with developed acumen to cultivate and develop lasting customer relations
  • Experience in a multi-national company
  • Minimum 7-10 years of marketing experience, with minimum 5-7 years in marketing execution in an increasing amount of responsibility
  • Travel required about 10-20%Guiding and mentoring peers and/or junior level colleagues
    Deep experience in B2B marketing in the IT industry
    Solid experience in delivering marketing demand generation and in execution of marketing activities, programs and campaigns

Tell employers what skills you have

Trade Shows
Lead Generation
Tactics
Social Media
VAT
Marketing Strategy
B2B Marketing
Strategy
Demand Generation
B2B
Business Planning
Digital Marketing
Customer Relations
Brand Awareness

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