Regional Digital Marketing Specialist

1 week ago


Singapore RANDSTAD PTE. LIMITED Full time
Roles & Responsibilities

About my client

A premier global institution, this business school is renowned for its focus on executive education, offering top-tier programs that equip professionals with the skills and knowledge to thrive in a dynamic, globalized market.

They are currently looking for a Digital Marketing Specialist to be part of the regional team and oversee go-to-market strategies, digital campaigns, and product lifecycle marketing.


About the role

Reporting to the Head of Marketing, your responsibilities would includes

  • Strategize, execute, and report on ongoing digital campaigns to drive brand awareness and sales conversions.
  • Develop and manage a robust marketing automation strategy to nurture leads using tools such as chatbots, email marketing, and social media platforms.
  • Oversee agency partners in executing and optimizing digital campaigns on LinkedIn and Google, ensuring performance and ROI.
  • Monitor and report on campaign effectiveness using analytics tools like Salesforce, Pardot, and Google Analytics.
  • Collaborate with product managers to define and execute go-to-market strategies for our product portfolio.
  • Develop comprehensive marketing plans, leveraging internal and external resources to ensure successful product launches.
  • Coordinate with cross-functional marketing teams to launch products, creating engaging campaigns that drive product awareness and support its lifecycle.

Skills and experience required

  • Min 3 -4 years of relevant digital marketing exp with a background in a digital agency would be ideal
  • Strong independent project management skills, with a proactive and hands-on approach to optimizing campaigns as needed.
  • Strong ability to work independently, with a proactive, hands-on approach to managing and optimizing campaigns.

If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977).


Tell employers what skills you have

Management Skills
SEM
Social Media
Ability To Work Independently
Email Marketing
Marketing
Strategy
Project Management
Digital Marketing
Facebook
Google Analytics
SEO
LinkedIn
Brand Awareness

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