Director, Marketing- Coca-Cola Zero

4 weeks ago


Singapore PACIFIC REFRESHMENTS PTE. LTD. Full time
Roles & Responsibilities

Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.


The Coke Zero Director will support the Coke Asean & South Pacific (ASP) Marketing Lead in developing a vision and growth strategy for our Light/Zero portfolio.


Responsible for developing and co-leading with Global and other Operating Units (OU) network new brand platforms.

  • Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
  • Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.
  • Develop a point of view on the creative strategy and innovation strategy for Coke Zero.
  • Support the Coca-Cola Trademark (CCTM) Lead in developing LRP and ABP CCTM vision and strategic direction, and creation of quarterly business reviews and reports

This role will not have formal direct reports but requires leadership skills to lead the Zero Sugar agenda in ASP and the ability to engage with a large network of colleagues across The Coca-Cola Company, especially the Frontline Marketing (FLM), Integrated Marketing Experience (IMX), Commercial, bottlers, and global leads.


What You’ll Do for Us

  • Create ASP vision and strategic direction for the Zero Sugar acceleration.
  • Drive exponential growth by stewarding the brand portfolio and leading iconic programs
  • Scale programs across ASP, with local relevance.
  • In partnership with FLM, optimize DME resource allocation, marketing effectiveness and efficiency.
  • Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
  • Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers.

Qualifications & Requirements

  • Significant marketing experience (8+ years) with direct experience with brand strategy work.
  • Experience working with cross-functional teams.
  • Comfort with and understanding of consumer, business analytics and human insights.
  • General management (P&L) experience and business commercial acumen are needed.
  • Ability to develop brand and category strategy, deep consumer understanding.
  • Ability to communicate, influence, and work with many stakeholders
  • Ability to work in agile project-based teams.
  • Must be comfortable with change and complexity.
  • Multi-Geography experience or multi-country experience preferred.
  • Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.

Tell employers what skills you have

Management Skills
Microsoft PowerPoint
Leadership
Ingredients
Segmentation
Marketing Strategy
Agile
Creative Strategy
Marketing
Strategy
Digital Marketing
ASP
Business Analytics
Brand Management
Integrated Marketing

  • Singapore Coca Cola Full time

    About the RoleWe are seeking a highly skilled Strategic Commercial Director to join our team at Coca Cola. This role will be responsible for developing and implementing Route To Market (RTM) models, delivering high service levels, cost-effectiveness, and top-line growth.Key ResponsibilitiesDevelop and implement RTM strategies with partners to drive business...


  • Singapore Coca-Cola HBC Full time

    Reporting to: General Manager, a RTD – ASEAN & South Pacific Operating Unit Focus, Scope, & Impact Provide commercial leadership for our a RTD (alcohol ready-to-drink) category across the ASEAN & South Pacific region. Lead the a RTD Customer & Commercial Leadership strategy, including Revenue Growth Management, Route to Market, Channel Planning, market...


  • Singapore Coca-Cola HBC Full time

    KEY WORKING PARAMETERS A successful Director, Financial Insights & Planning for BIG markets (i.e., SIMA and MM) is one who can lead insight generation, planning, and performance management for the allocated within the ASP OU. Focus, Scope, & Impact: Responsible for coordination, management, and execution of OU planning and performance management processes....


  • Singapore Coca-Cola HBC Full time

    KEY WORKING PARAMETERS A successfulDirector, Financial Insights & Planningfor BIG markets (i.e., SIMA and MM) is one who can lead insight generation, planning, and performance management for the allocated within the ASP OU. Focus, Scope, & Impact: Responsible for coordination, management, and execution of OU planning and performance management processes....


  • Singapore Coca-Cola HBC Full time

    Reports to the ASEAN & South Pacific operating unit CFO KEY WORKING PARAMETERS A successfulSenior Finance Director - a RTD and new venturesfor ASEAN & South Pacific OU is one who can create and execute a strong finance resource allocation strategy within the OU to accelerate sustainable growth, enhance margins and drive profitability. What you’ll do for...


  • Singapore ENGINEERINGUK Full time

    Based in Tuas, Singapore (Transportation provided at 18 selected MRT locations island-wide). Please note that due to Singapore statutory regulations, we will be prioritizing applicants who have a current right to work in Singapore, and do not require Coca-Cola's sponsorship of a visa. About Us Pacific Refreshments Pte Ltd (The Coca-Cola Company)is a...


  • Singapore The Coca-Cola Company Full time

    Please note: This is not a Remote role and will require the incumbent to be based in Singapore CPS Plant and follow a hybrid work schedule. This is an Individual Contributor role . As a key member of the CPS Transformation Team, the Digital Transformation Program Director is responsible for leading the Digital Diagnostic across all CPS Plants in Asia and...

  • Senior media planner

    3 weeks ago


    Singapore EssenceMediaCom Full time

    Group M is the world’s largest media investment company and is a part of WPP. We are currently looking for a Planner to join us. In this role, you will manage a set of clients and propose digital strategies across the full digital mix including Display, Mobile, Social & SEM to drive great results for our coveted new partnership with The Coca Cola Company....

  • Senior media planner

    3 weeks ago


    Singapore MediaCom Full time

    Group M is the world’s largest media investment company and is a part of WPP. We are currently looking for a Planner to join us. In this role, you will manage a set of clients and propose digital strategies across the full digital mix including Display, Mobile, Social & SEM to drive great results for our coveted new partnership with The Coca Cola Company....

  • Resort manager

    7 days ago


    Singapore Total Oil And Gas Company Full time

    These are the list of post required in our company and they are: Service Manager 2. Marketing Professional Service in-house instructor Body & Paint Foreman Job Controller Maintenance Reminder Staff Accounting Staff Credit Card collection Staff Auto Finance Staff Cashier Customers relations Staff Executive Secretary Kerosene/...

  • Art director

    3 weeks ago


    Singapore MyGwork - LGBTQ+ Business Community Full time

    This job is with Hogarth, an inclusive employer and a member of my Gwork, the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex,...


  • Singapore Anaplan Inc Full time

    At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our...


  • Singapore Anaplan Inc Full time

    At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our...

  • Marketing director

    3 weeks ago


    Singapore OCT. HOLDING PTE. LTD. Full time

    Position: Market Development Director (China Marketing Director) Job Description & Requirements Join Us in Shaping the Future of Commodities Trading in China! Are you a strategic leader with deep expertise in commodities trading and a passion for driving market innovation? If you envision transforming and expanding market reach, OCT. HOLDING PTE LTD invites...

  • Marketing Director

    4 weeks ago


    Singapore MICHAEL PAGE INTERNATIONAL PTE LTD Full time

    Marketing Director Job DescriptionWe are seeking a Marketing Director to lead our marketing efforts in the APAC region.Key ResponsibilitiesDevelop and implement marketing strategies to support events and business objectives Lead and mentor a marketing team, providing guidance and support to ensure their success Craft marketing plans to deliver targeted...

  • Product owner

    6 days ago


    Singapore IndaHash Full time

    Are you an experienced Product Owner with a passion for Saa S solutions? Do you thrive in a dynamic startup environment and possess a keen interest in driving cutting-edge products? If so, we have an exciting opportunity for you to join our international Saa S team and contribute to the success of our innovative and industry-leading products.Duties and...


  • Singapore COCA-COLA SINGAPORE BEVERAGES PTE. LTD. Full time

    Roles & ResponsibilitiesPurposeResponsible for sustainability, profitability and to achieve budget incremental volume plan and placements set for respective key accounts. Efficient utilization and deployment of resources and assets in securing these objectives.Key Duties / ResponsibilitiesA: Achieving Sales, Incremental Volume and Profitability Plan and...

  • Sales director

    3 weeks ago


    Singapore Marketing Institute Of Singapore Full time

    Role Overview: The Sales Director will be responsible for driving revenue growth through the development and execution of strategic sales plans. This role involves managing a sales team, identifying new business opportunities, and building strong relationships with clients to achieve sales targets. The Sales Director will play a critical role in expanding...

  • Marketing director

    1 week ago


    Singapore This Is An IT Support Group Full time

    A home-grown company with over 60 international retail locations spanning ten cities worldwide is seeking a Marketing Director. Working within a dynamic 10-person team, the Marketing Director will craft and implement impactful marketing and brand strategies to boost reputation, visibility, and business growth across the Beauty & Wellness divisions. This...

  • Freelance producer

    7 days ago


    Singapore Hogarth Worldwide Ltd Full time

    Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content...