Mobile App Performance Analyst

7 days ago

Singapore CHEIL SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.


For more information, visit us at: www.cheil.com.


We are inviting candidates for the position of:


Mobile App Performance Analyst


We are looking for an experienced Mobile App Performance Analyst specializing in AppsFlyer to manage, analyze, and optimize app attribution and performance data. The role involves generating and auditing OneLinks, creating custom dashboards, conducting monthly and quarterly reporting, and supporting media integration. The ideal candidate will have 3–5 years of experience in app analytics, preferably with AppsFlyer, and a strong background in data analysis, dashboard creation, and audience management.


Key Responsibilities:


OneLink Management:

  • Generate OneLinks for Non-SRN and owned media campaigns.
  • Conduct Onelinks pre-launch audits to ensure OneLinks are correctly configured and optimized.

AppsFlyer Data Analysis:

  • Create custom dashboards to provide campaign overviews and activity summaries.
  • Build dashboards for tracking organic channels, owned channels, and paid media channels.

Integrated Analytics and Dashboard Building:

  • Develop scalable analytics solutions by aggregating data from various platforms (ETL).
  • Create and maintain integrated dashboards in Power BI for holistic performance tracking.

Monthly Reporting:

  • Prepare and deliver detailed monthly reports summarizing campaign performance, attribution insights, and key recommendations.

Appsflyer Audience Management and Retargeting:

  • Manage audience segmentation for personalized campaigns.
  • Implement retargeting strategies to re-engage inactive users or optimize user lifetime value (LTV).

Media Integration Support:

  • Provide support for media platform integrations with AppsFlyer Partner Marketplace, ensuring seamless tracking and attribution across all channels.

Quarterly Health and Sanity Check:

  • Conduct regular audits of AppsFlyer setup, tracking parameters, and campaign configurations to maintain data accuracy and platform health.

SmartScript Integration and Testing:

  • Implement and test AppsFlyer's SmartScript for seamless web-to-app user redirection and attribution.
  • Ensure proper configuration and functionality of SmartScript for owned media and web-based campaigns.
  • Conduct thorough testing to verify accurate web-to-app install tracking and event attribution.
  • Monitor performance and troubleshoot any discrepancies in SmartScript setup.

Appsflyer Training:

  • Develop and conduct training sessions for stakeholders across the SEA region to enhance understanding and usage of AppsFlyer tools and features.
  • Tailor training programs to cover key topics such as attribution models, OneLink generation, SmartScript implementation, and campaign analysis.
  • Provide ongoing support and resources to ensure stakeholders are equipped to maximize AppsFlyer's potential for their campaigns.

Required Skills and Qualifications:


Experience:

  • 3–5 years of hands-on experience with AppsFlyer or similar mobile attribution platforms.
  • Proven track record in managing app analytics and attribution for marketing campaigns.

Technical Expertise:

  • Strong understanding of OneLink generation, deep linking, and attribution for Non-SRN and owned media campaigns.
  • Experience with ETL processes and integrating data into dashboarding tools (e.g. Power BI).
  • Familiarity with media platforms like Google Ads, Meta, TikTok, and their integration with AppsFlyer.

Analytical Skills:

  • Expertise in creating dashboards for organic, owned, and paid media performance tracking.
  • Ability to analyze large datasets and generate actionable insights for optimization.

Project Management:

  • Strong organizational skills to handle monthly reporting and quarterly audits.
  • Detail-oriented with the ability to manage multiple campaigns and projects simultaneously.

Soft Skills:

  • Excellent problem-solving and communication skills.
  • Ability to collaborate across marketing, analytics, and technical teams.

Preferred Qualifications:

  • Experience with Power BI, SQL, or Python for advanced analytics.
  • Knowledge of privacy frameworks like GDPR, CCPA, and ATT.
  • Familiarity with audience management and retargeting strategies

Tell employers what skills you have

Dashboard
Retargeting
Data Analysis
Analytical Skills
Quality Management
Social Media
Soft Skills
Audience Management
SQL
Project Management
Audience Segmentation
Python
Business Intelligence Tools
Reporting
media campaigns
Power BI
Marketing Analytics
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