Marketing Manager

2 weeks ago


Singapore ASE OVERSEAS EDUCATION PTE. LTD. Full time
Roles & Responsibilities

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive business growth. The ideal candidate will possess a strategic mindset, strong business acumen, and a deep understanding of digital and traditional marketing strategies. This role requires a proven track record of developing and executing successful marketing campaigns, managing stakeholder relationships, and achieving measurable business outcomes.

Key Responsibilities:

  • Develop and execute comprehensive online and offline marketing strategies to strengthen the company's market position and brand presence.
  • Oversee the company's digital marketing efforts, including website management, social media engagement, content marketing, SEO, and paid media campaigns.
  • Plan and manage the development of high-impact marketing campaigns that drive brand awareness, lead generation, and customer acquisition.
  • Conduct in-depth market research, analyze industry trends, and monitor competitors to identify opportunities for business growth.
  • Develop compelling and engaging content for the company's website, social media platforms, and marketing materials.
  • Lead the execution of video and photo shoots, ensuring high-quality content that aligns with the company's branding and messaging.
  • Optimize social media engagement, monitor analytics, and implement strategies to increase audience interaction and brand visibility.
  • Serve as a key liaison for school partners, ensuring clear communication and alignment on marketing objectives.
  • Provide professional consultation to prospective students and parents regarding education opportunities in Singapore, supporting them throughout the enrollment process.
  • Set and achieve KPIs, ensuring marketing initiatives drive measurable business outcomes.
  • Support the internal team with ad-hoc marketing and business development initiatives as needed.

Requirements:

  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • Minimum 3 years of experience in marketing, with a strong focus on digital marketing, content strategy, and brand management.
  • Proven ability to develop and implement successful marketing campaigns that deliver measurable business growth.
  • Exceptional communication and interpersonal skills to engage with stakeholders at all levels.
  • Proactive, self-motivated, and able to work independently while leading a team.
  • Experience in the education sector or student recruitment industry is a plus.
Tell employers what skills you have

Market Research
Lead Generation
Social Media
Interpersonal Skills
Content Strategy
Content Marketing
Customer Acquisition
Digital Marketing
Brand Management
SEO
Business Development
Able To Work Independently
Brand Awareness

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