Public Affairs

Roles & Responsibilities

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Mission of the role

The Public Affairs & Communications Manager role is to play a crucial role in managing and enhancing the company's reputation, representation, and relationships at, and with, Trade Associations, agencies, corporate stakeholders, and consumers.

You will participate actively in Trade Associations of which Campari is a member, external agency meetings, identify topics key to Campari and exert influence to advocate for Campari, and industry positions, to steer directions and agenda. You will monitor and analyze market trends and regulatory developments to proactively address potential challenges, leverage opportunities and implement anything necessary to fulfil regulatory requirements and/or objectives across APAC.

You will also be responsible for developing and executing strategies that promote positive engagement, address concerns, and build trust among key stakeholders. Your role will involve closely collaborating with cross-functional teams, including Marketing, Legal, Public Affairs & Communications, to ensure alignment and effective communication.

In this role you will proactively engage with industry partners across the APAC region where required to build strong relationships, understand critical risks and opportunities related to fiscal and regulatory environment, and environmental policies.

Key Activities & Responsibilities

• Regulatory & Sustainability Agenda
  Lead Campari APAC’s regulatory agenda to ensure fair taxation and trade, market and consumer access for the Campari portfolio across the region.
  Monitor and analyse regulatory changes possibly impacting the Campari Group/wines and spirits industry and lead the execution of any required regional strategies to address those potential impacts in close coordination with all relevant internal and external stakeholders (industry associations, relevant government ministries, SAOs, Embassies, etc.).
  Monitor emerging sustainability/enviromental protection regulation initiatives across the region and develop policy positioning and/or recommendations for the organisation in relation to compliance with any EPR related regulatory reform (together with Supply Chain).
  Proactively partner regional Managing Directors, Legal and Regulatory teams as required to support the implementation of strategic initiatives across the region.
  
• Strategy Building
  Design and execute a Public Affairs and Communications strategy suited to the regional and local needs, with clear and measurable goals.
  Map and monitor industry policies, legislation and regulation to set and/or enable strategic priorities for Campari, to be in line with local legislations and Campari’s legal stand
  
• Trade Associations
  Participate in and lead/chair industry associations when necessary.
  Support the reporting, development, and implementation of advocacy strategies to influence policy decisions through Campari trade association memberships.
  Ensure Campari is well represented amongst industry bodies and stakeholder groups.
• Brand and Reputation Management
  Manage and protect the Campari brand and reputation both internally and externally, with good understanding of local related legislations and sensitivities
  Collaborate with all relevant stakeholders to develop initiatives that responsibily shape Alcohol and Health policy debate in the spirits and wines industry in APAC.
  
• Risk Management
  Understand the macro landscape, identify future challenges and propose mitigating actions.
  
• Cross Functional Support & Communications
  Support other functions with their priorities when it may impact our external branding.
  Assist with any corporate communication requirements across the regions

Key Relationships

• External: Trade associations, Industry Partners, Embassies, Social Aspect Organisations, NGOs,
• Internal: Public Affairs and Communications, Legal, HR, Marketing, Sales, Supply Chain, Local MDs

Experience & Education & Skills

• Master's/Undergraduate Degree in International Relations, Economics or Communications related degree level or higher
• 8-12 years of working experience within the region in similar roles /complex international environments / FMCG businesses
• Deep knowledge of business in FMCG industry
• Languages: fluent in English, Chinese fluency a bonus

Required Skills & Traits

• Broad business perpective (strategic blend of commercial and legal acumen).
• Strong analytical skills and ability to derive insights from large and complex sets of business data.
• Ability to take initiatives and seek responsibilities beyond the ordinary scope (autonomy).
• Recognized professional standing/seniority, having a Strong Influential leadership to interact with and influence other stakeholders.
• In-depth understanding of relevant laws and regulations impacting the wines and spirits industry, as well as appreciation of industry/sector trends.
• Excellent communication skills, including public speaking, writing, and negotiation.
• Ability to work independently and collaboratively in a fast-paced environment.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

Tell employers what skills you have

Taxation
Excellent Communication Skills
Sustainability
Ability To Work Independently
Public Affairs
Health Policy
Risk Management
Strategy
Reputation Management
Public Speaking
Trade Associations
Advocacy
Advocate
Writing
NGOs
Legislation and Regulation

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