Marketing Executive
4 weeks ago
Summary of Job Responsibilities
To plan and execute initiatives that support the growth of the Greater China market to generate significant business adoption and customer participation by leveraging the full capabilities of our business partners, related content, media channels, and technology to achieve the project ROI.
Job Responsibilities
· Marketing & Customer Engagement
· Work under the Sr. Manager of Greater China marketing to support strategic marketing initiatives to acquire, retain, and reactivate valuable customers to track and grow our customer base, which would help to increase revenue for all business units. Marketing initiatives include but are not limited to:
1) Greater China Market development
o Supporting contents execution/production, including events, shows, MICE, entertainment, reality shows, TV dramas, concerts, etc. to amplify the Marina Bay Sands brand awareness in Greater China Market.
o Actively working with OTA (online travel agency), financial service, travel & lifestyle platform, and media partners to plan and execute marketing campaigns both for branding and membership conversion purposes.
o Coordinating with other marketing teams to plan and execute Greater China market focused campaigns
o Refining customer experiences through platform enhancement and business operations refinement,
· Other duties as directed by management
JOB REQUIREMENTS
· 2+ years of marketing experience in the hospitality/ gaming/ travel/ finance industry Preferred
· University Degree in Marketing, Business or Hospitality or related field is preferred
· In depth knowledge of Greater China Markets – include China, Hong Kong, Taiwan and Macau
· Extended working experiences and understanding with the Hong Kong market
· Good knowledge of operations and customer service, relationship marketing, database, entertainment, analysis, and target customer marketing
· Social media and new media knowledge or related experience is preferred
Tell employers what skills you have
New Media
Relationship Marketing
Lifestyle
Entertainment
Concerts
Social Media
Customer Engagement
Online Travel
Marketing
Customer Marketing
Digital Marketing
Travel Agency
Market Development
Customer Service
Hospitality
Brand Awareness
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