Marcom Specialist

Roles & Responsibilities

Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker's high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in life science molecular and cell biology research, in applied and pharma applications, in microscopy and nanoanalysis, as well as in industrial applications. Today, worldwide more than 8500 employees are working on this permanent challenge at over 90 locations.

Today, worldwide more than 9700 employees are working on this permanent challenge at over 90 locations on all continents. Bruker continues to build upon its extensive range of products and solutions, its broad base of installed systems and a strong reputation among its customers. Being one of the world's leading analytical instrumentation companies, Bruker is strongly committed to further fully meet its customers' needs as well as to continue to develop state-of-the-art technologies and innovative solutions for today's analytical questions.

Bruker - Innovation with Integrity.

Please visit www.bruker.com.

Bruker Singapore is seeking for a Marcom Specialist, APAC to be based in Singapore. You will support organization's business objectives by researching and developing marketing opportunities and plans. Create and implement comprehensive marcom programs to promote the company and its products to the targeted market segments and customers.

SPECIFIC DUTIES

• Work with Business Units, Corporate Marcom and field team to develop and execute comprehensive marcom plans for APAC region (Excluding China).
• Generate leads and new opportunities (quantity and quality) to support annual sales booking targets.
• Closely monitor and regularly review the marketing plans and make dynamic adjustments to the plan if needed.
• Develop, plan and manage the regional marcom budgets.
• Optimize on-line search engine for the region.
• Oversee digital marketing including content and management of multiple online channels such as search marketing, online exhibitions, webinars and social marketing.
• Develop and actualize marcom plans, organize marcom activities (Conferences, shows, workshops) to champion leads generation and opportunities creation most effectively.
• Plan and organize news releases, client newsletters distribution and localizing marketing materials to local needs.
• Work with channel partners (where applicable) to maximize reach local in market.
• Organized marketing collaterals, supply and materials and leverage on tools and applications for effective marcom activities, such as SalesLogix, Act-On.
• Undertakes any other duties as may be assigned by the Manager.

EDUCATION, EXPERIENCE & SKILLS REQUIRED

• Bachelor degree in Business/Science/Engineering.
• 5-8 years of experience in marketing communications or similar role.
• A team member with basic knowledge to communicate with customers and answer simple technical questions
• Strong interpersonal and persuasive skills.
• A team player, self-driven, result-oriented and organized.
• Excellent communication skill
• Bilingual in English and Chinese language in order to partner with Chinese speaking stakeholders in China and Taiwan.

Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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