Brand Executive
1 month ago
Responsibilities:
- Work closely with the Brand manager/principal on brand and marketing strategies
- Collate and analyze monthly reports for the brand manager & brand principal
- Develop and analyse trade promotional plans / pricing strategies with respective channel manager(s)
- Facilitate, execute and review the effectiveness of various promotions (including set-up for sampling booths / road shows etc)
- Manage & control the brand’s budget
- Plan for stock inventory levels
- Manage & create content for the brand's social media account
- Work closely with in-house designers to design & source for marketing collateral, premiums
- Conduct competitor analysis and market visit/research to keep abreast with industry trends
- Collaborate with cross-functional teams (especially during sales launch/ promotion period)
- Other ad-hoc duties as assigned
Requirements:
- Minimum 1.5 to 2 years' experience in Brand/ Product management in FMCG industry
- Diploma in Business Management / Marketing
- Possess experience working with Modern trade, Convenience stores and General trade
- Strong creative and analytical skills, with the ability to develop and execute effective brand strategies
- Individuals with design skills &/or digital marketing knowledge will be advantageous
- Proficient in MS Office
- Disciplined and self-motivated
- 5.5 Work days
Tell employers what skills you have
Product Knowledge
Social Media
Inventory
FMCG
Brand Strategy
Marketing
Product Costing
MS Office
Event Planning
Digital Marketing
Trade Promotions
Cost Analysis
Pricing
Trade Marketing
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