Consultant - Digital Marketing, Influencer Marketing

1 week ago

Singapore IPG DXTRA (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

ABOUT DeVries Global
DeVries Global is a mid-sized brand communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: NA, Europe, and Asia. Founded 40+ years ago with 20 people in New York, the agency has since grown to 200+ global citizens across creative capitals around the world: London, Berlin, Beijing, Shanghai, Singapore, and Taipei.
We are the First Cultural Communications Agency. What makes our approach unique is that we tackle client problems from culture-in vs. consumer-out. We focus on the future as we decode culture for our clients and have operationalized our mission of creating influence across every aspect of how we work.


We have a carefully curated list of clients across a range of consumer industries, including healthcare, beauty, lifestyle. Our specialty is 360° integrated marketing communications, and we excel in driving commerce, elevating brand relevancy and driving consumer affinity and engagement. To learn more about us visit: devriesglobal.com / Linkedin / instagram.com (DeVries Singapore)


About the Role

We are seeking a Consultant with expertise in media and influencer relations for the Thailand market. The ideal candidate is bright, inquisitive, and self-driven, eager to contribute to a dynamic and diverse team. In this role, you will support storytelling efforts within the digital media space, focusing on the Thailand market. A strong command of the Thai language and a deep understanding of the local media and influencer landscape are essential.

We are looking for a motivated, detail-oriented, and creative self-starter who is passionate about marketing communications, particularly in the consumer lifestyle sector.


Primary Responsibilities:

  • Develop comprehensive tactical plans incorporating traditional and digital elements
  • Understand top-tier media/influencer targets in Southeast Asia, particularly Thailand and update media lists accordingly
  • Build and maintain relationships with key media and influencers; proactively engage with media relevant to client businesses
  • Secure media placements and conduct media outreach, research, and follow-ups
  • Monitor traditional and digital outlets for client news coverage, industry trends, and competitor developments
  • Draft media materials aligned with program strategy, ensuring attention to detail and factual accuracy
  • Manage event logistics from planning to execution
  • Stay updated on trends in digital communications

Requirements

  • Professional-level fluency in Thai (both written and spoken)
  • 1-3 years of experience in a PR/marketing agency or similar environment
  • In-depth knowledge of the media and influencer landscape in Thailand
  • Strong understanding of consumer behavior for content consumption
  • Excellent presentation and communication skills
  • Good knowledge of industry trends and ability to contribute to brainstorming and strategy development
  • Established relationships with media/influencers and the ability to identify new partners


DeVries Global is proud to be an equal opportunity employer. DeVries Global is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates. Personal data held by DeVries Global relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.
Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in DeVries Global.


Tell employers what skills you have

relationships with key influencers
Digital Media
Lifestyle
Thai Language
Influencer Marketing
Public Relations
Digital Marketing
Storytelling
Writing Skills
Media Relations

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