WTT Senior Editor
3 weeks ago
ABOUT WORLD TABLE TENNIS
The creation of World Table Tennis (WTT) is set to revolutionise the way table tennis is viewed and commercialised across the globe. With significant external investment and commitment to long term partnership, WTT is much more than a vehicle to house current rights. As the dedicated commercial rights entity, for the International Table Tennis Federation (ITTF), WTT has the ambition and ability to create new assets and events, capitalising on the unrivalled potential of the sport. The clear aim is to build WTT into a revenue generation powerhouse, ploughing profits back into Table Tennis to continually develop and transform the sport. With 300 million players and over 500 million fans, the potential of the sport of table tennis is waiting to be unleashed.
WTT SENIOR EDITOR
World Table Tennis (WTT) is a commercial entity created by the ITTF to grow the professionalisation of table tennis by running ITTF’s commercial and events business. Taking a new, innovative and entrepreneurial approach to how table tennis should manage its competition platform and positioning, WTT has been tasked with re-imagining a new professional event structure, re-energising the entertainment and fan experience, and re-defining the new era.
As the WTT Senior Editor, you will work with a small but mighty editorial team within the PR & Marketing function. This role involves overseeing the creation and strategic direction of content across WTT's digital platforms, including our website and app. The position is perfect for a content lead who is passionate about sports and storytelling, aiming to shape the narrative of table tennis globally.
RESPONSIBILITIES
- Lead and mentor a team of writers, managing editorial content across WTT’s digital platforms.
- Utilise sports data and insights to enrich content and provide deeper narratives that resonate with our audience.
- Collaborate with IT and Events teams to ensure cohesive content strategy and execution across the website and app. You will also play a key role as the PR & Marketing function’s lead for the upcoming website content uplift, working together with the wider project team involving other departments.
- Develop and implement editorial strategies that enhance fan engagement and expand our audience reach.
- Occasionally support the development of press releases and media materials in conjunction with the PR team, ensuring alignment with broader communication goals.
- Guide the social media team in creating compelling content that boosts interaction and follower growth.
- Conduct and oversee in-depth research and interviews to ensure content accuracy and depth.
- Apply SEO strategies to maximise content visibility and audience engagement.
- Analyse content performance metrics to refine and adapt editorial strategies.
- Manage on-site content creation at WTT events, including highlights, interviews, and media summaries, regularly requiring travel.
- Support the creation of marketing materials, ensuring they align with our brand’s message and goals.
- Manage freelance writers, ensuring high standards and consistent voice across all content.
- Other duties as required by Management.
REQUIREMENTS
Essential:
- Diploma in Mass Communications, Journalism or a related field.
- At least 5 years of editorial experience, preferably in sports journalism. Knowledge of table tennis will be highly desired.
- Exceptional writing and editing skills, with the ability to produce accurate content swiftly.
- Capability to pitch and develop multiple story ideas under tight deadlines.
- Proficient in handling event editorial coverage and adapting to breaking news situations.
- Deep understanding of WCMS.
- Experience in SEO for optimising content for search engines.
- Familiarity with analytics tools to guide editorial decisions.
- This role is open to applicants who are available to work during standard business hours in the timezones within the Asian Continent.
Desirable:
- Passion for sport and business;
- Ability to work in multiple languages, with a preference in South East Asian Languages
HOW TO APPLY
Submit CV and cover letter to careers@worldtabletennis.com with the email subject titled “WTT Senior Editor”
Due to the high number of candidate applications expected, only those who are shortlisted to the next stage of the recruitment process will be contacted.
Tell employers what skills you have
Press Releases
Commodity
Powerhouse
Entertainment
Editorial
Teaching
Social Media
Content Strategy
Transparency
Table Tennis
Manuscript
Journalism
Writing
Breaking News
Storytelling
SEO
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