Venture Marketing Lead, SC Ventures

Roles & Responsibilities

Job Summary

This is a pivotal role to building the marketing strategy and initiatives for Ventures, from incubation phase through to commercialization, with consulting and providing guidance on appropriate marketing plans for each stage (e.g., agency recommendations, reviewing brand strategy etc.)

Key Responsibilities

Strategy

• Lead for Ventures Marketing workstream, as part of SC Ventures Brand, Marketing & Communications Team
• Build the marketing strategy and initiatives for Ventures, from incubation phase through to commercialization, with consulting and providing guidance on appropriate marketing plans for each stage (e.g., agency recommendations, reviewing brand strategy etc.)

Business

• Partnership with Venture Leads/Founders in building comprehensive marketing plans – for both launch and ongoing marketing; inclusive of brand building, campaign execution and customer acquisition/sales plans
• Aligning with cross-functional stakeholders, ensuring Ventures brand strategy and name development align with the group’s corporate & brand & marketing strategy

Processes

• Lead for Ventures Marketing, ensuring regular updates are provided to key SCV teams on progress related to venture marketing plans, highlighting early any risks and opportunities

People & Talent

• Key consult to Ventures in building their marketing structure and teams, working with Venture Leads on defining talents required in their marketing teams, to build and recruit high performing marketing talents for them.
• Reinforce a culture of continuous learning and development within the Marcomm workstream
• Support an open environment to stimulate creativity and develop innovative solution to support SC Venture’s aspiration.
• Lead through example and build the appropriate culture and values.
• Maintain an appropriate tone in collaboration with SC Ventures and group partners.

Risk Management

• Continuously evaluate agency roster to ensure that right agencies are onboarded to partner ventures while accommodating within their budget requirements

Governance

• Ensure compliance with all SCB and venture governance frameworks where there are direct touch points with them or any subsequent downstream influence from the venture team.
• Manage the team within budgetary constraints, seeking operational efficiencies

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• SC Ventures Functional Team Members – to help operationalize venture commercialization
• CABM
• CCIB Marketing
• CPBB Marketing

Role Specific Technical Competencies

• CABM – Key Performance Indicators (KPI)
• CABM – Brand Management
• CABM – Marketing Strategy & Positioning
• CABM – Planning: Tactical & Strategic
• CABM – Marketing Channels
• CABM – Consulting

Our Ideal Candidate

• 10 years of marketing experience with expertise in both brand and performance marketing
• Strategic thinking, demonstrating experience in building and executing full funnel marketing campaigns in your previous roles from campaign ideation to execution, measurement and optimization
• Resourceful and have in-depth expertise in digital content, marketing strategies, channels, tools and platforms at global level with focus in Asia markets
• You are data driven and comfortable with marketing data & analytics; having built dashboards and tracking marketing performance
• You are organised being able to operationalise marketing plans through marketing budget, ROI tracking, resourcing, marketing calendars etc
• Stakeholder management is key to this role, you will need strong experience influencing and working with senior stakeholders in multi-faceted domains from SC Ventures, Venture Leads and Corporate functions including group CABM
• Background in Fintech, Start-up ecosystem is helpful but not necessary

About SC Ventures

SC Ventures is Standard Chartered’s innovation, fintech investment and ventures arm. We were established to reinvent banking, as the significant technological disruptions to the industry was impacting its ability to serve clients and customers, in the ways they needed to be served.

We are a unique ecosystem of innovators, banking experts, business builders and partners who are focused on rewiring the DNA in banking and bringing breakthrough ideas to scale, together.

We are building ecosystems around four high conviction themes: Online Economy & Lifestyle, SMEs & World Trade, Digital Assets, and Sustainability & Inclusion.

We are a global team of "Members" (excluding individual ventures), including dedicated colleagues from the Group's support functions, based in Singapore, Hong Kong, London, and the United Arab Emirates.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

Tell employers what skills you have

Strategic Planning
Tactical Planning
marketing channel strategy
DNA
Campaign Plans
Brand Marketing
Marketing Strategy
Brand Strategy
Risk Management
Content Marketing
Positioning
Resourcing
Sales Plan
Commercialization
Brand Management
Banking
Consulting
Stakeholder Management
Key Performance Indicators

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