Digital Marketing Specialist

4 weeks ago


Singapur, Singapore MINDCHAMPS PRESCHOOL SINGAPORE PTE. LIMITED Full time
Roles & Responsibilities

Job Responsibilities:

  • Create and manage Google and Meta Ads campaigns to generate leads and achieve our digital communication objectives.
  • Optimize paid advertising campaigns, including Meta Ads, Google Ads, and various social media Ads.
  • Conduct thorough market research and analyze data to identify trends and enrollment opportunities.
  • Collaborate closely with cross-functional teams to develop visually appealing and on-brand creative content for various digital marketing channels.
  • Utilize design tools and software to craft/edit attention-grabbing banners, graphics, videos to produce compelling video content for digital campaigns.
  • Stay updated on industry trends and best practices in creative development to ensure our campaigns are visually impactful and resonate with our target audience.
  • Implement A/B testing and conversion rate optimization (CRO) strategies to enhance campaign effectiveness.
  • Track, measure, and report campaign performance using Google Analytics and other relevant tools.

Qualifications:

  • Candidates should have a minimum of 2 years of experience in digital paid advertising, preferably from a digital marketing agency
  • In-depth knowledge of digital marketing channels, including social media, search, and display advertising.
  • Bachelor's degree in Business, Marketing, IT, or a related discipline.
  • Candidates with more experience may be considered for an Assistant Manager position.
  • Proficiency with paid advertising platforms, including Google Ads and Meta Ads.
  • Strong analytical and data-driven mindset, with some experience using analytics tools to track KPIs and ROI.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • A self-motivated individual with a genuine passion for digital marketing and a willingness to learn and adapt to new technologies and platforms.
  • A results-oriented approach with a proven track record of delivering digital lead generation.

Tell employers what skills you have

Market Research
Aesthetics
Advertising
Social Media
Adobe Premiere Pro
Adobe Dreamweaver
Marketing
Content Marketing
SharePoint
Display Advertising
Digital Marketing
Brand Management
Adobe After Effects
Ab Testing
Google Ads
Graphics
Storytelling
Google Analytics
Corporate Communications
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