Manager, Innovation
2 weeks ago
Why Join:
- Be part of a transforming team to strategise, refine and execute the OIP for the next bound
- Enjoy a collaborative environment where you can work with a diverse range of stakeholders, including government agencies, including partners, and community groups
- Rare opportunity to create an innovation platform in government, to benefit corporates and the economy at scale
Key Responsibilities:
- Plan and execute impactful through-the-line marketing and communication plans to deliver strong and measurable earned and paid media, both online and offline
- Conceptualise, develop and run campaigns, advertisements, marketing collaterals and other marketing deliverables. This includes running marketing ops for regular OIP calls
- Use data to plan and measure campaign effectiveness with focus on audience engagement and conversion
- Manage creative/media agencies for creative materials and online/offline ad buys
- Execute content strategy to grow the brand and users across owned and paid media, including LinkedIn and eDMs
- Develop and deliver strong narratives and compelling content (e.g., profile stories, collaterals) by engaging different stakeholders, both internal teams, and external users
Requirements:
- 5 years of relevant experience in Marketing, Marketing Communications and/or Digital Marketing
- Ability to understand business needs and challenges and can perform data-driven analysis and decision making especially for Digital Marketing
- Strong vendor management skills
- Strong aesthetic sense and sharp writing skills for marketing materials
- Experience working with agencies and stakeholders to curate stories and angle
- Dedicated team player with excellent communications and interpersonal skills to engage a wide variety of stakeholders
- Able to multitask and work with tight timelines
- Experience in Government and/or B2B marketing preferred
#LI-IT2
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