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Manager, Business Development
2 months ago
Responsibilities:
Marketing & Communications
- Lead Marketing and Stakeholder Engagement : Oversee and manage marketing communications and stakeholder engagement for the Singapore Media Festival (SMF) and its four key pillars: Asian TV Forum & Market, Singapore International Film Festival, Singapore Comic Con, and Nas Summit Asia. Ensure alignment with IMDA’s strategic objectives.
- Understand and address the unique marketing, programming, and operational needs of each pillar, positioning SMF as a strategic lever that advances Singapore's media interests on the global stage .
- Develop and implement targeted marketing campaigns , to support filmmakers in achieving international recognition.
- Conceptualise and pitch impactful media angles, ensuring consistent, aligned, and effective messaging across all SMF initiatives and campaigns.
- Design and produce sales and marketing assets to showcase SG’s catalogue at international markets, improving visibility and opportunities for SG talent and content.
- Champion a strong, cohesive voice for SG’s media industry , aligning with IMDA's overarching strategic goals and promoting Singapore as a hub for media innovation and excellence.
- Oversee and manage IMDA “ Made-with-SG” social media accounts.
Event Management and Business Development
- Event and Campaign Management : Success in managing large-scale events and marketing campaigns in the media industry, with a focus on driving engagement and measurable outcomes.
- Leadership and Project Management: Strong leadership and project management skills, adept at managing multiple stakeholders, timelines, and complex projects to successful completion.
- Strategic Marketing Implementation: Develop and execute strategic marketing initiatives for local and international trade events, supporting SG companies and talent in securing high-impact collaborations and partnerships.
- Distribution Channel Optimisation: Identify and optimise distribution channels for SG media talent and content, ensuring maximum reach and commercial success in both local and international markets.
- Relationship Building: Build and maintain strong relationships with international screen agencies, sales agents, advertisers, and distributors, leveraging these connections to drive business growth and strategic partnerships.
- Global Outreach and Partnerships: Actively pursue and develop international outreach and partnership opportunities, staying aligned with global trends and content distribution strategies to position Singapore as a key player in the media industry.
- Data-Driven Decision Making: Utilise data-driven insights to inform and refine marketing strategies and business development decisions.
- Understand the Media Landscape : Possess a thorough understanding of the local and regional media landscape, with the ability to navigate industry dynamics and capitalise on emerging opportunities.
Requirements:
- Proven experience in business development, sales, or marketing within the media or entertainment industry.
- 6-10 years of experience in media and marketing; experience in the local or regional media industry is advantageous.
- In-depth knowledge of international media markets and content distribution strategies.
- Possesses strong business development expertise and a deep understanding of the local and regional media landscape, capable of cultivating and managing relationships with sales agents and industry stakeholders to drive strategic partnerships and growth opportunities.
- Track record of executing high-impact marketing campaigns and managing high-profile events.
- Excellent communication and interpersonal skills, with a proven ability to build and manage successful partnerships.
- Proficiency in data analysis to inform strategic decision-making.
- Familiarity with digital marketing tools, social media platforms, analytics tools, and content management systems.
- Strategic thinking with a focus on driving business growth and innovation.
- Strong organisational skills with the ability to manage multiple projects, meet tight deadlines and adapt quickly to changing market conditions and business needs.
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