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Senior Manager, Marketing Communications

1 month ago

Singapur, Singapore Careers@Gov Full time
The Senior Manager supports the Deputy Director for Marcomms to chart IMDA’s marketing and communications strategy and orchestrate the delivery of impactful campaigns and outreach for IMDA’s policies, programmes and initiatives.

Responsibilities

  • Works closely with business/industry comms and internal stakeholders to understand their priorities and effectively design integrated campaigns that drive results
  • Support Deputy Director marcoms to develop and execute integrated campaigns across multiple channels to meet programme targets and deliverables. (Includes print, digital, social, activations, partnerships and sponsorships)
  • Work closely within Comms & Marketing Division  to harmonise plans and ensure coherence in IMDA’s narratives and campaign messaging with intended audiences
  • Use analytics and social listening tools to measure effectiveness of campaigns, inform policies and initiatives, as well as nudge behavioural change
  • Provide strategic counsel to managers and below to ensure that campaigns are aligned to IMDA’s strategic narrative
  • Management of panels of vendors and service providers from the WOG approved contract framework

Requirements

  • 10 to 12 years of working experience in marketing, with at least 5 years of experience in a supervisory role
  • Background in Marketing, Mass Communications, Business or related fields
  • Adept at collaborating and managing multiple stakeholders internally and externally, including media, creative and digital agencies.
  • Strong understanding of martech tech stacks and experienced in digital-led marcoms campaigns. Familiarity with web analytics tools for data-driven measurement of campaigns.
  • Purpose-led and passionate to pursue best-in-class campaigns and work that drive results.
  • Excellent written communication and presentation skills with a strong usage of Microsoft excel for data analysis
  • Experience in infocomm media related fields and media is advantageous, but not a pre-requisite

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