Senior Executive, Advertising

4 weeks ago


Singapore Mapletree Full time
The Role

This position will plan and execute Advertising and Promotional (A&P) activities for the shopping mall.

Job Responsibilities

​​​​​​​

  • Conceptualization, execution and management of marketing campaigns, source for partnerships and new marketing initiatives to drive footfall and retailer sales.
  • Work closely with tenants to develop collaborative promotions and offerings, to enhance shoppers' experience through the mall's activities to drive traffic and increase tenants' sales
  • Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities.
  • Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring.
  • Update content of various digital and social media platforms.
  • Proactive in identifying new digital initiatives to drive and strengthen mall's online presence.
  • Administer the leasing of atrium and kiosk spaces.
Job Requirements
  • Degree in Marketing or Mass Communications.
  • 3 to 5 years of relevant experiences in the shopping mall or retail industry.
  • Creative, meticulous, possess excellent interpersonal, written and verbal communication or presentation skills
  • Ability to multi-task and to work independently in a fast-paced environment with minimal supervision.
  • Data-driven, results-oriented, and able to meet tight deadlines.

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