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Public Relations Executive
3 months ago
Responsibilities:
- Develop and execute comprehensive public relations strategies aligned with the company's overall business objectives.
- Build and maintain strong relationships with media outlets, influencers, and key stakeholders.
- Develop and distribute press releases, media advisories, and other PR materials.
- Monitor media coverage and analyse public sentiment towards the company.
- Plan and execute media outreach campaigns, including pitching stories, conducting media interviews, and managing media inquiries.
- Develop and implement crisis communication plans.
- Collaborate with marketing and sales teams to support brand awareness and lead generation initiatives.
- Stay up-to-date with industry trends and best practices.
Qualifications:
- Bachelor's degree in Marketing/ Public Relations, Communications, Journalism, or related field.
- Experience in public relations or related field is preferred.
- Excellent written and verbal communication skills.
- Strong media relations and interpersonal skills.
- Proficiency in using public relations and social media management tools.
- Ability to work independently and as part of a team.
- Strong attention to detail and organisational skills.
Preferred Qualifications:
- Experience in the public relations/ advertising sector.
- Bilingual (English and Chinese) proficiency.
- Knowledge of SEO and content marketing.
Shortlisted Candidates will be notified.