Senior Manager, APAC eCommerce Marketing

3 days ago

Singapore The LEGO Group Full time

Senior Manager, APAC eCommerce Marketing

  • Location Singapore, Singapore
  • Job ID
  • Category Sales, Marketing & Product Management

Job Description

Do you want to inspire change and innovate eCommerce Marketing in APAC?

We are looking for a strategist who excels in execution and advocates digital commerce transformation. In this key role, you won't just influence our commercial outputs – you will help redefine them. Innovate go-to-market strategies, lead impactful marketing campaigns, and champion agile ways of working. Join us to drive the next wave of eCommerce performance and change in APAC, making a meaningful impact on our marketing efforts.

No relocation assistance is offered for this position.

Core Responsibilities

  • Strategic Execution: Translate regional eCommerce strategy into performance objectives and execution plans for the LEGO group's product portfolio on key B2B eCommerce partner sites across APAC.
  • Campaign Leadership: Own and maintain the annual campaign planning and activation calendar for eComm at regional level, ensuring close alignment with markets.
  • Cross-functional Collaboration: Represent B2B eComm as the 'audience lead' in the cross-functional marketing matrix, ensuring a coherent strategy and campaign development across Brand, Digital, Trade, and eCommerce.
  • Innovation and Performance: Drive strategic innovations with markets and the performance marketing team.
  • Agile Change Lead: Own agile ways of working across the regional teams, serve as Scrum Master, and share the best methodologies across business units.
  • Thought Leadership: Act as a leader with vision, coach, and evangelist for regional eCommerce COE product owners and BU Leads to improve and refine regional commercial Scrum processes.

Play your part in our team succeeding

The APAC B2B e-commerce team is committed to leading our brand, driving commercial growth, and leading innovation on marketplace platforms across the region.

This role is pivotal in the team with a dual mission – innovating go-to-market strategies and leading change in ways of working. You will own critical marketing campaigns and enhance collaboration and agility by orchestrating the efforts of cross-functional teams.

Do you have what it takes?

  • Minimum Bachelor's degree in Business, Marketing, Analytics or related field with high level of academic achievement
  • Experience: 8-10 years of experience in digital commerce and/or marketing, ideally with a premium consumer brand, ecommerce platform, or digital agency.
  • Proven Track Record: Demonstrated success in developing and launching large-scale marketing campaigns.
  • eCommerce Expertise: Solid understanding of major international eCommerce sites and/or advertising networks, with an understanding of market dynamics and key interdependencies.
  • Cross-functional prowess: Ability to collaborate with cross-functional collaborators, including sales, brand marketing, and analytics, to tackle sophisticated problems and deliver results.
  • Interpersonal Skills: Strong interpersonal and networking skills, with the ability to work effectively in a diverse, multicultural environment.
  • Experience mentoring teams/individuals on agile techniques, design thinking, customer value, product management, etc.
  • Hands-on experience with digital work management tools such as , Asana, JIRA, Confluence etc.
  • Direct "hands on keyboard" experience with digital media at B2B eCommerce accounts or external media agencies is a bonus

#LI-FH1

Applications are reviewed on an ongoing basis. however, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.


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