Marketing Intern

2 weeks ago

Singapore PIF Capital (S) Pte. Ltd. Full time

Role & Responsibilities:

1.

Content Creation & Strategy:


  • Develop engaging and informative content across various channels, including blog posts, articles, social media posts, email newsletters, and website content
  • Collaborate with internal teams to gather insights, identify content gaps, and develop content ideas that align with marketing objectives and target audience preferences
  • Ensure all content is optimised for search engine (SEO) and adheres to brand guidelines and tone of voice.
  • Assist in the development and implementation of content marketing strategies to increase brand awareness, engagement, and lead generation.
  • Conduct competitor analysis and content audits to identify opportunities for differentiation and improvement.
  • Monitor content performance metrics and use data-driven insights to refine content strategies and optimize content distribution channels.

2.

Marketing Data Research:


  • Gather and analyse marketing data from various sources, including customer surveys, market research reports, website analytics, and social media insights.
  • Interpret data to identify market trends, consumer behavior patterns, and opportunities for growth.
  • Prepare and present data-driven reports and recommendations to inform marketing strategy and decision-making.

3.

Collaboration and Communication:


  • Collaborate with cross-functional teams, including marketing, sales, product and designs, to ensure content alignment with overall business goals and objectives.
  • Communicate key findings and insights effectively to internal stakeholders and provide recommendations for actionable next steps.
  • Stay updated on industry trends, best practices, and emerging technologies in content marketing and data analytics.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or related field
  • Proven experience in content creation, preferably in a B2B or technology-related industry
  • Strong analytical skills with the ability to gather, analyse, and interpret marketing data
  • Proficiency in content management systems (CMS), social media platforms, and marketing analytics tools
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity
  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
  • Strong organisational skills and attention to deadlines

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