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Marketing Executive

2 months ago

Singapore COURTS SINGAPORE Full time

Summary of Job Requirements:

We are searching for a highly creative brand marketing executive to be a part of our marketing team. In this position, you will be responsible for the public communication, events, and content development. Your central goal is to help to enhance our brand's visibility while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our brand activations across platforms. Our ideal candidate is someone with experience in public relations, brand building, visual merchandising, and content creation. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

The Essential Responsibilities of a Marketing Executive include:

  • Drive the Public Relations planning and prepare press release collaboration projects to facilitate the brand communication and visibility.
  • Work on corporate social responsibilities and collaboration projects to build preference, engage with customer and increase sales
  • Develop and assist in developing video content whilst curating stories and maintaining monthly content calendar for social media.
  • Align with cross-functional stakeholders in building store visual merchandising based on brand guideline.
  • Use analytical tools to track ROIs and effectiveness of campaigns and promotions
  • Liaison with external agencies to ensure brand tonality and brand image are met
  • Improve social media engagement through content update and content writing
  • Ensure communication plans are executed according to the project timeline
  • Any other duties / projects as assigned

Formal Education & Certification

  • Degree or diploma in Marketing or relevant field

Knowledge & Experience

  • Retail or brand management background preferred
  • 3 years of relevant experience