Community Engagement
4 weeks ago
Community EngagementDevelop comprehensive strategies to engage various segments of the College's community, including parents, alumni, students, staff, and local organisations.Conduct surveys, focus groups, and meetings to understand the needs and interests of the school community.Foster strong relationships with parents through regular communications,, and involvement opportunities.Enhancing Internal Communication & Community ProgrammesCreate channels for community feedback and ensure concerns and suggestions are addressed promptly and effectively.Ensure timely and accurate dissemination of information through newsletters, emails, and the school's website.Community Programmes: Develop and manage programs that encourage community participation, such as after-school clubs, parent education workshopsEncourage and facilitate student-led community service projects and initiatives.Reporting: Regularly report on metrics such as participation rates, community feedback on engagement activities and outcomes to school leadership, providing insights and recommendations for improvement.Digital EngagementManage the College's online community engagement through social media platforms, ensuring active and positive interactions.Organize and manage virtual events and webinars to reach a wider audience and accommodate diverse community needs.Communications and PREnsure articulation of the schools' desired image and position; assure consistent communication of image and position throughout the wider community and beyond.Responsible for editorial direction, design, production and distribution of all communication, including development of high-quality communication & publication for parents, staff and media:Through multiple communication channels (newsletters, websites, social media) promote school news and developments.Coordinate media interest in the schools and ensure regular contact with target media and appropriate response to media requests.Develop and execute social media strategies to promote recruitment and retention of students, and the school entity.Coordinate the appearance of all print and electronic materials such as letterheads, use of logo, brochures, newsletters, etc.Manage media issues and provide advice and guidance to school on appropriate actions.Ensure media publications are monitored related to the school.Oversee proactive and reactive crisis management strategies.Requirements:Demonstrated skills, knowledge and experience in the design and execution of communication strategyGeneral understanding of branding, online and offline marketing strategies.Abilities to network and develop relationships with key stakeholders i.e. agencies, partners, across functions etc.Outstanding influencing skills and ability to operate in a matrix organisation.Must have outstanding communication skills in English, both spoken and written. Knowledge in any other language is advantageousHighly motivated with an eye for detail and quality of work; pro-active attitude and passion for achieving results.Experience in content management systems and social media channels.Key measures of success for the team include generation of new enquiries, new parent visits and registrations, enrolment conversion/ retention rates, building strong working relations with key stakeholders (school management, parental body).Cultural sensitivity and understanding of the multicultural context in Singapore.Qualifications:Degree level qualification in marketing, communication or related field with demonstrated success in a multi-national environment in Singapore.3 years of experience in a similar role.
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