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HORECA & Off-trade Retail Channel Snr Manager
4 months ago
Channel Strategy and Performance Delivery
- Develop, manage and execute the channel strategy, communicating the channel's vision and roadmap.
- With leadership from the HOC, plan, establish and implement the annual sales budget (AOP), quarterly forecasts (LEs) and strategies for Horeca & Off-Trade Retail to meet Company targets for growth, profitability and increase/sustain TEG's market leadership in the competition landscape.
- Drive bestinclass Horeca & Off-Trade Retail Distribution Segmentation and Strategic Visibility execution excellence with The Macallan as primary focus through implementation of key programmes such as Spiritual Home and strategic collaboration with key accounts to continuous elevate the salience and brand equity at Trade.
- Continuously assess the addressable outlet universe (including quality of outlet distribution) to acquire and penetrate into new accounts for TEG portfolio to prepare for future growth opportunities.
- Ensure outlet contracts are managed and approved using SIT following SoDa guidance, well organised and saved in a central depository.
Leadership, People and Key Stakeholders Management
- Lead, guide and manage a team of 2 members. Responsible for all people management aspects such as recruitment, performance management, people development.
Customer Relationship Management
- Effectively negotiate outlet contracts with customers with the aim to maximise investment ROI and optimise price support/selling cost budget.
Reporting
- Ensure timely submission/receiving of required reports from customers i.e., outlet depletion (sellout) report, inventory report, sellthrough report (where relevant).
- Accountable for Sales Force and Power BI distribution data update and maintenance of data integrity for Horeca & Off Trade Retail.
- Actively uses Sales Force and Power BI's relevant reports/dashboards to monitor, drive and improve team's sales callage and productivity.
- Develop the relevant business analytics and insights to monitor and report on consumer trends and competitor activity to feed into the business plans (as when/where appropriate).
Skills and Experience:
Professional Experience
- At least 10 years B2B sales leadership or national key account management capacity in premium consumer goods segment, wine and spirits, F&B or hospitality segment with minimum 6 years people management and stakeholder management experience.
Knowledge
- Understanding of the Horeca and On/Off Trade dynamics of the wine and spirits landscape in Singapore.
Skills and Abilities
- Driven, selfmotivated, proactive and positive with a cando mindset.
- Welldeveloped stakeholder management skills (internal/external).
- Strong negotiation, numerical and analytical skills.
- Effective time management and organisation skills with attention to detail and accuracy.
- Knowledge in MS Office, Sales Force or Power BI.
- Proficient in written and spoken English is a must.
