Product Marketing Associate

2 weeks ago

Singapore People Profilers Full time

Job Description:
We are looking for a Product Marketing Associate.

Your main responsibility would be to plan, drive, and execute the effective marketing of the product and its value proposition to our users, customers, stakeholders - resulting in product health in terms of user engagement and retention, revenue and profit growth.


This includes:

  • Gathering competitive insights through research and experimentation to develop a deep understanding of our customers, needs, competitors and opportunity to deliver a unique value proposition
  • Working with the product team in planning and driving effective product/feature launches and engagement strategies to bring our value proposition to life for new and existing features/products
  • Working closely within the marketing team to ensure feature release readiness, including campaign planning, content creation and plan execution
  • Working with the product, operations, marketing and content teams to refine and improve the customer journey and experience to improve user engagement and retention, unit economics, and lifetime value
  • Adopting a datadriven approach and leverage qualitative and quantitative insights to test hypotheses and make databacked decisions
  • Working closely with the product team to craft, refine and update the product narrative, and engage internal and external stakeholders to promote the narrative of the product

Requirements:

  • Bachelors degree or equivalent
  • At least 12 years of experience in a product marketing role at a fast growing digital/tech company
  • Ability to design, qualify, and execute growth strategies that tie to product roadmaps and objectives
  • Proven ability to build a range of marketing assets, including pitch decks, product demos, videos, websites, and webinar/event content
  • Experienced in collaborating with crossfunctional teams e.g. business development, marketing, operations, and more
  • Strong written and spoken communication skill, with experience in narrative/messaging crafting
  • Experience in data analytics, and familiarity with analytical tools such as Excel, Google Analytics, and others
  • Familiar with user experience design concepts
  • Prior experience in a techheavy, high growth or startup environment

What We're Looking for in You

  • Quick to learn and adapt
  • Strong and open communication, critical thinking, internet related business acumen
  • Creative and resourceful problem solver that can generate innovative marketing ideas and execute with speed
  • Able to work independently and proactively in a lean team
  • Selfstarter that can identify and prioritise opportunities to focus on
  • You are willing to roll up sleeves and go deep into the assigned problem
  • Looking for constant growth and change, and ready to tackle different responsibilities as they come along (of course, you will be recognised accordingly)
  • Dedicated team player who is passionate about effective communication and working dynamics with fellow team members
  • Experienced in using analytics and research to drive decisions and improve products
  • Strong organization skills and program/project management capabilities
Noga Lim Wei Loong

Registration Number:
R1329872

EA License Number: 10C3804

People Profilers Pte Ltd, 20 Cecil St, #08-09, PLUS Building, Singapore 049705

Required Skills:

Dynamics Messaging Product Marketing User Experience Resume Data Analytics Registration Google Analytics Features Critical Thinking Analytics LTD Economics Business Development Research Planning Design Communication Marketing Business Management

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