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Gem Product Owner, CRM

4 months ago

Singapore Takeda Pharmaceutical Full time

_ Role Objective_


The Data, Digital and Technology (DD&T) CRM Product Owner will drive creative disruption through digital technologies and data to elevate customer engagement and deliver better patient outcomes.


He/ She will implement the end to end lifecycle management of the GEM CRM Product, including change management and prioritization based on GEM business imperatives.

The CRM Product Owner is responsible for leading teams to releasing and accepting as completed, enhancements and developments to achieve the GEM and LOC business goals.

He/She has end-to-end responsibility for defining and prioritizing requirements (stories) in the backlog by leveraging GEM DDTC.

_ ACCOUNTABILITIES _

  • Develop CRM product vision for GEM and synchronize it with the GEM DD&T LT and product owners of teams responsible for related products (NBA, OCE, EDB)
  • Lead team through process of defining product requirements: make sure they are complete, integral, consistent and the sole source of requirements for the team
  • Clarify delivery expectations with key business stakeholders, including GEM and LOCs
  • Enhance business capabilities for all CRM related products, including Veeva Promomats and MARV
  • Accept sprint results at demonstration and contribute to team product development to the extent of her or his competence
  • Oversee initiation and execution of continuous improvement efforts
  • Observe, learn about, contact and analyze end users CRM to help improve product adoption
  • Build backlog in terms of user stories, prioritize its items to achieve business goals and continuously keep it up to date together with the team
  • Make sure the team correctly understands the CRM requirements
  • Participate in planning sprint, to reaffirm priorities and clarify the requirements
  • Interact with other teams of own and other units as part of synchronization ceremonies to implement crossteam tasks
  • Support product leads in collecting ideas and setting priorities for prototyping and development
  • Manage partnerships and stakeholders

_ SKILLS and LEADERSHIP CAPABILITIES_

Experience and Education

  • 5+ years of relevant CRM, Digital Marketing and Customer Experience solutions experience.
  • Professional indepth knowledge of business processes in pharmaceutical industry within functional area.
  • Strong technical experience of CRM and Customer Experience systems
  • Knowledge of commercial & marketing processes and underlying data in the pharmaceutical industry.
  • Experience with AWS Cloud Basics


 Certifications
  • Veeva CRM Administrator, Salesforce Architect/Developer, AGILE SAFE preferred
  • Bachelor's degree required; Master's degree preferred

Critical Skills and Competencies

  • Agile, UI / UX and project management tools and methodologies
  • Resources & Demand management
  • Governance tools and methodologies
  • Ability to communicate effectively in multiple business areas (e.g., marketing, sales, finance, operations, technology)
  • Background that comprises both solid business understanding as well as highlevel understanding of highquality digital product delivery
  • Good understanding of Agile delivery principles
  • Strong negotiation and leadership skills
  • Strong collaborator, team player and individual contributor, able to build sense of trust and rapport that creates comfortable & effective workplace

Critical Behaviours

  • Can effectively
    manage global and complex change and shift gears comfortably; highly effective in ambiguous environments; able to deliver expected results with mínimal direction and guidance.
  • Exceptional
    decisionmaking and problemsolving skills; proven research skills to gather data, best practices and points of view to ensure wellgrounded judgment.
  • Strong
    stakeholder management skills
-
Self-directed, leader with experience in designing and rapidly implementing new processes and demonstrated ability to handle multiple initiatives concurrently

  • Excellent
    interpersonal skills and experience working with others in highpressure situations
  • Demonstrates
    excellent business acumen and translate these into actionable and compelling talent management initiatives
  • Demonstrates
    curiosity and capacity for learning

Locations:

Singapore, Singapore

Worker Type:

Employee

Worker Sub-Type:

Regular

Time Type:

Full time