Manager, Brand Marketing

1 week ago

Singapore TÜV SÜD Asia Pacific Full time

Tasks

  • Brand Architecture: Govern the brand architecture, working closely with crossfunctional teams and the businesses to integrate or retire acquired brands.
  • Brand guardianship: Act as an advocate for the corporate design and guideline, ensuring brand consistency and governance using centralized tool, processes as well as knowledge transfer programs for brand guardians and employees.
  • Brandbuilding Campaigns: Strategize, plan, and execute creative and impactful brandbuilding strategies across various media channels, including owned, earned, and paid. Utilize data and analytics to continuously monitor and optimize campaign performance.
  • Social Media: Elevate brand awareness and foster a positive brand association for TÜV SÜD through the creation, curation, and amplification of organic and paid content on social media platforms.
  • Agency network: Effectively manage and coordinate multiple agencies for content production, ensuring seamless collaboration and delivery of highquality materials.

Qualifications

  • At least 3 years of experience in a brand marketing position in a B2B environment.
  • Degree in Marketing, Mass Communications, Business Management, or a related discipline
  • Experience in implementation of a global Corporate Identity
  • Professional written and verbal communication in English.
  • Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) will be an advantage.
  • Experience working with a Digital Asset Management (DAM) and Sitecore content management system are advantageous.
  • Resourceful, independent, disciplined with a strong desire to excel.

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