Content Marketing Executive

2 weeks ago

Singapore WWF Full time

Position title:
Content Marketing Executive

Reports to:
Digital Marketing & Fundraising Manager

About World Wide Fund for Nature, Singapore (WWF)


WWF-Singapore is a Singapore-registered charity, a network member of WWF International - one of the world's largest and most respected independent conservation organisations.

WWF-Singapore protects critical natural resources for people in Singapore and supports a global network that spans over 100 countries.

WWF-Singapore addresses issues important to Singapore and the region, such as climate change, deforestation, marine pollution and illegal wildlife trade.

We achieve this through community-based conservation and restoration efforts in key landscapes and seascapes, and by innovative approaches for market transformation, sustainable finance, policy and advocacy, and education and outreach.


Description of the role


We are looking for a Digital Content Marketing Executive who has a flair in content creation to join the Individual Fundraising team at WWF-Singapore.


You should have excellent graphic design and copywriting skills and be able to create and design communications and marketing collaterals, write clearly, tell stories and engage a diverse audience with different messages and stories in different channels and mediums.


At the same time, you should understand online and offline marketing initiatives and strategies across multiple platforms and formats and you will be required to be able to communicate across various channels.


Your time will be mainly spent into creating compelling and engaging content (visual and writing) but you will also participate in the execution and implementation of our digital marketing campaigns with the goal of helping WWF-Singapore drive engagement and performance, and raise funds to keep encouraging people to join our cause.


Responsibilities

Some of the meaningful work you will perform:

  • Brainstorm, co-conceptualise and assist in the development and execution of digital marketing lead generation campaigns on social media and the creation of the visual and copywriting content associated with it.
  • Create, design and develop layouts of communications, eDMs, banners, social media ads, website design, mobile ad and videos.
  • Assist in creation of design briefs and assist in coordinating agencies, vendors and various marketing teams across to ensure assigned design and copywriting tasks are delivered on time.
  • Lead website design and website content creation and extend support in website development and/or maintenance.
  • Collaborate across internal units including Communications and Fundraising to develop & implement effective content strategies that meet WWF-Singapore's fundraising and outreach objectives.
  • Identify content trends and gaps to recommend creative stories and angles and proactively suggest improvements to campaign, a/b testing and optimize content on the fundraising platforms.
  • Edit and proofread copy as needed

Profile

  • Minimum diploma in media, communications, design, marketing or similar
  • Professional knowledge of Adobe Creative Suite (Photoshop and/or Illustrator)
  • Basic knowledge of HTML, CMS tools
  • Excellent oral and written communication skills in English
  • Be skilled in writing clear, concise and grammatically correct copy
  • Have an eye for detail and design
  • Experience working with NGO or social sector is a plus


This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff.

Other tasks may be assigned as necessary according to organisational needs.

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