Licensing & Merchandising Management

1 week ago


Singapore SM BRAND MARKETING SE ASIA HOLDINGS PTE. LTD. Full time

[Licensing]

  • Ensure that all licensed products meet the quality standard and be responsible for negotiating the distribution, agency or license agreement
  • Develop and implement the company's marketing and communication strategies including Intellectual Properties for the licensing and merchandising business
  • Work closely with local and international brands for collaboration and localized product offerings

[Merchandising]

  • Responsible for the development and execution of merchandise strategies for all IPs, including product ideation, design & development, and marketing based on celebrities' IP
  • Source high quality vendors, partners, and factories for the manufacture of items, and negotiate cost price, delivery times and payment terms
  • Responsible for ensuring that SM Entertainment complies with all contractual requirements for compliance, factory approvals and any testing required

[Others]

  • Responsible for achieving sales target for license sales and royalties for licensing and merchandising business, and ensure profitable growth
  • Focused development of bundling/assortment/ merchandise mix, input on current sales trends, logistics with vendors and licensees to support driving high per capita spending at retail revenues
  • Partner with regional merchandising teams to determine and lay out strong promotions and events that drive revenues, while delivering profit

[Job Requirements]

  • 35 years of experience in planning IP/Brand content
  • Experience in propelling licensing partnerships
  • Strong command in verbal & written English
  • Fluency in Korean language is preferred
  • Ability to read trends and has an eye for design
  • Competence in leadership and communication, and can work well in a team
  • Resourcefulness and ability to manage business demands proactively
  • Experience in launching unique collaborations


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