Professionally Connected Commerce Manager

1 week ago

Singapore Johnson & Johnson Full time

Department:
Professionally Connected Commerce (Marketing)

Reports to:
Head of Marketing

PURPOSE
To plan and implement end-to-end strategy and plan to deliver the professional connected commerce (PCC) programme, covering integrated customer relationship management initiatives, technical and innovation roadmap, data analytics, and daily operations

To align activities to business plan and deliver aligned objectives.

Brand communication development is based on integrated consumer, shopper & eye care professional insights and business opportunities.

WORKING RELATIONSHIPS

Internal:

Local Marketing Team, Sales Team, Customer Service Team, Finance, Supply Chain, Legal, Regulatory Affairs, Professional Affair teams, and Regional PCC Team.


External:
Agency Partners & Vendors, Research Agency, Eye Care Professionals, and business owners.

KEY ACCOUNTABILITIES

  • Lead and build CRM strategy and implementation for one J&J Vision Care Singapore to meet business and brand objectives.
  • Deliver bestinclass analytics capability to internal and external stakeholders via regular reporting. Be a thought leader in the area of CRM and analytics, in particular
  • Develop PCC tools and educational/sales collateral for sales team to bring eye care professionals (ECPs) onto the program and ECP brief for all initiatives on the platform to ensure instore execution excellence.
  • Evaluate and recommend changes to improve the effectiveness of new customer recruitment, retention, and upselling programs.
  • Develop an industry leading practice which focuses on data driven insights, accurate measurement of strategies and ROI.
  • Review and evaluate market research data to strengthen insightbased program development.
  • Work closely with crossfunctional task team and lead peers to optimize CRM campaigns and ensure timely deliverables.
  • Work closely with marketing team to develop consumer communication across multiple CDP, web and CRM platforms which fulfill and amplify brand marketing objectives.
  • Own CRM A&P with expertise in budgeting, forecasting and payout analysis, with consideration for impact on grosstonet
  • Implement process improvements.
  • Manage 3'° party agency relationships.

Qualifications:

  • At least 6 years of CRM and/or connected ecosystem development experience including target selection, offer design and implementation, analytics, IT project management and reporting. Preferably from an E commerce, tech, or loyalty background.
  • Insights driven with strong understanding of consumer 'journey' and market 'channel'.
  • Familiarity with and working knowledge of Sales Force, Appsflyer, Tableau, TestFlight
  • Possess a thorough understanding of approaches to customer recruitment, retention, and loyalty programs building and tracking.
  • Comprehensive understanding of evolving digital environments
  • Good Big Picture Orientation with attention to details
  • Analytical & strategic, team player, selfconfident
  • Innovative, Business Excellence and results oriented.
  • Strong communication and interpersonal skills.
  • Work independently as a good initiator with strong project and time management skills.

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