Marketing Lead, Esports

2 weeks ago

Singapore Riot Games Full time

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games.

In 2009, Riot released its debut title _League of Legends_ to critical and player acclaim. As the most played PC game in the world, over 100 million play every month.

Players form the foundation of our community and it's for them that we continue to evolve and improve the _League of Legends_ experience.

We're looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you're passionate about games. We embrace those who see things differently, aren't afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.


As
Marketing Lead, League of Legends Esports, you will work hand in hand with the Head of Marketing and the broader APAC Marketing Team to spearhead the holistic APAC brand narrative and brand marketing strategy for our MOBA Products in the Riot's Esports portfolio.

You accept the unknown and you're able to come up with ground breaking initiatives that will take our relationship with fans and partners to the next level.

You are eager to design marketing campaigns that genuinely engage communities and inspire the next generation of fans to dive into esports.

You will utilize insights, experience, and brand marketing craft to establish and inspire fellow Rioters with a clear vision for our titles, guiding and supporting teams towards delivering incredible levels of player focus in APAC.


As a Rioter in Singapore, you'll join a tight knit group of exceptionally bright minded individuals who share our prioritization of player experience, rejection of convention, and passion for gaming.

Riot Games APAC is dedicated to creating tailored player experiences that show local players they aren't lost in translation.

Responsibilities:

  • Define our esports journey for League of Legends across APAC where do fans watch, socialize and champion their experiences
  • Develop tailored product marketing strategies (including vision, goals, roadmap, and prioritization) for MOBA esports (VCS, PCS,)
  • Be the key liaison between the global marketing and product teams and Riot's regional publishing organization, advocating for successful outcomes through close collaboration and partnership
  • Represent APAC in global product strategy and SMEs groups, speaking to each market's unique challenges and opportunities
  • Maintain a clear direction for Riot's brand, marketing and content efforts across APAC, ensuring that all marketing programs are aligned with goals, target audience, and core brand strategy
  • Guide successful execution of campaign and initiative development within the team ensuring outstanding creative experiences that improve standards for marketing across the industry and product vision, identifying and collaborating with the bestinclass agencies to do so
  • Set toplevel goals and key results for esports marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and enhance the team's collective knowledge of our future audience and landscape
  • Maintain seamless integration with the product and esports teams maintaining clear and consistent communication strategy that surprises and delights players and viewers at every turn within our ecosystem
  • You will manage a team initially consisting of 1 direct report. You will mentor and provide growth opportunities to the team, and collaboratively bringing together leadership across departments

Required Qualifications:

  • 5+ years of experience in marketing in gaming, interactive entertainment or related fields, throughout all stages of the production lifecycle of a product or experience
  • Experience working across departments and working with executive management
  • Good knowledge of marketing disciplines and building cohesive campaign strategy and plans
  • 2 years minimum people management experience
  • Experience in planning and delivering successful integrated marketing campaigns
  • Good understanding of regional/cultural landscape differences and similarities in the gaming communities of APAC
  • Uptodate with the gaming and entertainment industry's newest trends and technologies
  • Experience working in nimble and high growth businesses

Desired Qualifications:

  • Active player and fan of League of Legends
  • Passion for esports watching, supporting and championing
  • Experience working in multiple markets within APAC
  • Experience working on the launch of multiple games across a variety of platforms and genres
  • Experience working directly with creative, community, and channelfocused leaders
  • Fluency in English is a must, but strong bonus points for language capabilities in any of our market's languages: ex. Thai, Bahasa Malaysia, Bahasa Indonesia, Tagalog, Japanese, Hindi, Vietnamese or Chinese
  • It is the policy of Riot Games Services Pt

  • Manager, Community and Events Marketing

    2 weeks ago

    Singapore ONE ESPORTS PTE. LTD. Full time

    Key Responsibilities Lead a rockstar team to ideate and execute marketing and fan engagements for a global community Spearhead gotomarket strategies for ONE Esports' events, products, experiences, and brand partners Collaborate in a crossfunctional environment to create and optimize promotional campaigns and fan engagements Front marketing partnerships with...

  • Esports Manager

    2 weeks ago

    Singapore FARLIGHT PTE. LTD. Full time

    eSports Manager [Salary range $5,000-8,000]As an eSports Manager, you will be responsible for starting and operating shooting game tournament events, building tournament systems, enhancing the appreciation and overall influence of the tournament, and optimizing the function and tools of the tournament in close cooperation with the R&D team.You will also be...

  • Events Director

    2 weeks ago

    Singapore ONE ESPORTS PTE. LTD. Full time

    ONE Esports is the esports join venture between ONE Championship (Singapore) and Dentsu Inc. As the Home of Esports Heroes, our mission is to celebrate and share with the world the stories and values of esports heroes, who ignite the world with hope, strength, dreams, and inspiration. Since its creation, ONE Esports has become one of the biggest and most...

  • Esports Project Specialist

    2 weeks ago

    Singapore Razer USA Ltd. Full time

    Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put...

  • Go to Market Manager

    1 month ago

    Singapore EMERGE ESPORTS PTE. LTD. Full time

    Roles & ResponsibilitiesJOB OVERVIEW:The Go To Market Manager is pivotal in driving the market introduction of new products and services. This role demands a strategic mind capable of research, meticulous project planning, and adept at fostering cross-functional collaboration. The incumbent will be instrumental in tracking launch progress, ensuring all...

  • Olympic Esports Week Graphic Designer

    2 weeks ago

    Singapore KIN PRODUCTIONS PTE. LTD. Full time

    We are looking for a talented and creatgive designer to join our team and design collateral for the upcoming Olympic Esports Week hosted for the first time in Singapore.Responsibilities include designing visually appealing marketing collateral, banners, posters, apparels and ensure all designs are delivered on time and to high quality standards.Proven...

  • Marketing Intern

    2 weeks ago

    Singapore Razer USA Ltd. Full time

    Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that...

  • Senior Product Manager, Mobile

    2 weeks ago

    Singapore ESL FACEIT GROUP Full time

    The world of esports is growing and so are weAt ESL Gaming, we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves on having enabled and empowered the global esports industry for more than two decades, aligned with our core mission "Creating a World Where Everybody can be Somebody". Our passion,...

  • Associate, Bd and Strategic Partnerships

    2 weeks ago

    Singapore Refract Technologies Full time

    About UsMAINCARD was established in 2021, with the mission of creating authentic products focused at esports that put the players first. Working in tandem with global esports bodies, MAINCARD aims to help foster environments that allow everyone - from amateurs to pros alike, to come together through their shared interest in gaming.As one of the early members...

  • Business Development

    2 weeks ago

    Singapore Riot Games Full time

    Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title _League of Legends_ to critical and player acclaim. As the most played PC game in the world, over 100 million play every month. Players form the foundation of our community and it's...

  • Product Marketing Intern

    2 weeks ago

    Singapore Razer USA Ltd. Full time

    Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that...

  • Database Engineering Intern

    2 weeks ago

    Singapore Tencent Full time

    Responsibilities:The Interactive Entertainment Group (IEG) at Tencent is responsible for the R&D, operation, and development of the company's interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create...

  • Product Marketing Intern

    2 weeks ago

    Singapore Razer USA Ltd. Full time

    Getting onboard Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that...

  • Marketing Executives

    4 weeks ago

    Singapore PulseReach Marketing Full time

    Ready to make a big impact with a fresh perspective?Join us on our journey to find our next sales representative—key individuals to lead the way in the sales and marketing world.Get ready to enjoy the fruits of your efforts!Join us if you:**Responsibilities**- Understand customers' needs- Build positive business relationships- Provide the right solutions...

  • Marketing Junior Executive

    2 weeks ago

    Singapore Spartan Marketing Full time

    Are you a creative and strategic marketing guru ready to make a real impact on a dynamic and innovative company? Look no further - we want YOU to be part of our marketing dream teamAbout Us:We are a leading face to face company that's at the forefront of innovation and excellence. With a strong commitment to providing top-quality service, we have become the...

  • Brand Marketing

    4 weeks ago

    Singapore Solaris Marketing Full time

    We’re looking for the next game-changer to join us, do you have what it takes?If you love to work hard and play harder, we want you in our expanding team! At Solaris Marketing, we pride ourselves in face to face marketing and strive to be the leading the face of the industry with a long standing client relationships in various sectors such as education,...

  • Brand Marketing

    2 months ago

    Singapore Solaris Marketing Full time

    We’re looking for the next game-changer to join us, do you have what it takes?If you love to work hard and play harder, we want you in our expanding team! At Solaris Marketing, we pride ourselves in face to face marketing and strive to be the leading the face of the industry with a long standing client relationships in various sectors such as education,...

  • Pr Manager, Ap

    2 weeks ago

    Singapore Razer USA Ltd. Full time

    Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put...

  • Marketing Manager

    2 weeks ago

    Singapore Marketing Institute of Singapore Full time

    The incumbent is to develop, plan, implement and monitor various internal/external marketing communications and marketing activities to generate awareness and sales leads for the Institute, and execute marketing strategies and plans to maximise outreach and publicity for the Institute. This will involve the delivery of key activities such as management and...

  • Marketing Lead

    2 weeks ago

    Singapore DAOmatch Full time

    We are searching for an experienced and self-driven Marketing Lead in Asia that's excited about web3 to join our team. As the Marketing Lead in Asia, you will be responsible for developing and implementing local marketing strategies and primarily executional tactics. You will be leading Asian marketing execution, setting priorities and planning together...