Regional Brand Executive

2 weeks ago

Singapore CASIO SINGAPORE PTE LTD Full time

Responsibilities:

  • Lead the PR planning and collaboration projects to facilitate the brand standardization
  • Develop and oversee new content strategies whilst curating and maintaining monthly content calendar for social media in Singapore
  • Plan regional PR activities working with our local marketing teams and key media partners across South East Asia and lead standardization of content and marketing collaterals across the region
  • Lead the selection of partnerships of key PR partners that have similarity with G-SHOCK's brand identity and history, and work closely with related members for the partnership negotiations
  • Work closely with the Planning and local Marketing team members on PR activities for the region
  • Measure and analyze performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), e.g. audience growth, content reach, audience engagement, conversions, etc.
  • Pioneer content partnerships with KOLs and relevant media partners to enhance brand advocacy and engagement in local brand growth
  • Develop marketing calendars across the region to support the brand strategy, objectives, and requirements
  • Conceptualize and manage marketing campaigns to build brand loyalty, engage customers, and increase sales
  • Liaison with external agencies to ensure brand tonality and brand image are met
  • Liaison with regional counterparts on overall social media content, media buy strategy and seasonal press kits
  • Optimize operation of SNS/PR channels across Southeast Asia with expertise tools and technology.

Job Requirememt

  • Degree or diploma in Sales & Marketing or other relevant disciplines
  • Preferably 3 to 5 years relevant working experience in Digital Marketing
  • Exposure in managing regional markets in South-East Asia
  • Prior experience in directing content management and visual asset creation
  • Digitally savvy and familiar with various digital marketing tools
  • Proficiency in Data Analytics, Content Management, MS Office (esp. PPT and Excel)
  • Proficiency in Meta, Tiktok, Twitter & You Tube's ad management platforms
  • Well versed in paid social best practices
  • Insightful on trend of the street culture and communities across global and Southeast Asia

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