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Video Marketing

3 months ago

Singapore GS MANAGEMENT PTE. LIMITED Full time

Department:
Marketing
**Reports To: Leads Generations Manager

Position Summary:

Key Responsibilities:

  • Content Creation: Conceptualize, script, and produce engaging video content, including promotional videos, product demos, customer testimonials, and educational content.
  • Strategy Development: Collaborate with the marketing team to develop comprehensive video marketing strategies aligned with lead generation objectives and target audience preferences.
  • Lead Generation: Utilize video content to attract, nurture, and convert leads at various stages of the sales funnel, driving measurable results in terms of lead quality and quantity.
  • Content Optimization: Analyze video performance metrics and conduct A/B testing to optimize content and distribution strategies for maximum impact and lead generation effectiveness.
  • Audience Engagement: Foster meaningful connections with the target audience through interactive and personalized video experiences that encourage active participation and sharing.
  • Performance Analysis: Monitor and analyze key performance metrics related to video content performance, lead generation, and conversion rates, providing actionable insights for continuous improvement.
  • Collaboration and Communication: Collaborate effectively with crossfunctional teams, including content creators, designers, and sales representatives, to ensure alignment and cohesion across marketing initiatives.
  • Brand Advocacy: Act as a brand ambassador by promoting company values, culture, and offerings through compelling video storytelling that resonates with the audience and reinforces brand loyalty.

Qualifications:

  • Proven experience in video production, editing, and content creation, with a strong portfolio showcasing creative and impactful video content.
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with design tools (e.g., Adobe Photoshop, Illustrator).
  • Strong understanding of video marketing strategies, including content optimization, distribution, and performance analysis.
  • Excellent communication skills, both written and verbal, with the ability to convey complex ideas through compelling storytelling.
  • Analytical mindset with the ability to interpret data, draw insights, and make datadriven decisions to optimize marketing strategies.
  • Creative thinker with a passion for innovation and a keen eye for detail.
  • Ability to multitask, prioritize tasks, and meet deadlines in a fastpaced environment.
  • Team player with strong collaboration skills and the ability to work effectively in crossfunctional teams.