Group Marketing Manager

2 weeks ago

Singapore THE SUPERMARKET COMPANY PTE. LTD. Full time

The Supermarket Company is a dynamic enterprise renowned for its diverse culinary offerings across three distinct brands: SPRMRKT, Tuga, and YueBai.

Founded on a passion for exquisite gastronomy and exceptional service, each establishment within the company portfolio embodies a unique dining experience, catering to a broad spectrum of tastes and preferences.

We are on the lookout for a Group Marketing Manager that will cover our three brands.

  • Ability to create sustainable omnichannel brand awareness; develop sustainable strategies and tactics to get the word out about our brands to the right audience.
  • Leading, planning and coordinating marketing efforts with all teams to create effective and engaging brand promotions throughout the year.
  • Developing and communicating a clear marketing and communication strategy for the group.
  • Supervising a network of designers, copywriters, photographers, social media marketers to ensure projects are delivered on time and appropriate to the brand.
  • Ability to create and/or collaborate with stakeholders to produce valuable and engaging content for our websites, enewsletters and social media platforms; curated content creation for each brand is key.
  • Build strategic relationships and partner with key industry players, government agencies and vendors.
  • Spearhead successful marketing campaigns and ensure their implementation from ideation to execution.
  • Working alongside the restaurants' teams to ensure that all customer reviews, feedback, enquiries and complaints are attended to promptly and in respect of the brand.
  • Compiling and analysing campaigns, public relations and promotions performance reports for management.
  • Compiling and analysing consumer data reports for management.
  • Be a reliable and trusthworthy conduit among all stakeholders.
  • Keeping current on branding and marketing best practices relevant to the industry.
  • Developing marketing budgets with management and tracking P&L on a regular basis. Attend to all customer enquiries on events, promotions, while overseeing events as needed.

Skills & Requirements

  • At least 6 years of proven work experience in public relations and/or marketing, business management in a related field.
  • Proven experience in identifying target audiences and in creatively leading across channels marketing campaigns that engage, educate and convert.
  • Experience with Customer Relationship Management (CRM) software.
  • Good sense of aesthetics.
  • Great copywriting and communication skills.
  • Good knowledge of Microsoft Office.
  • Good knowledge of Adobe Creative Suite, Canva, Mailchimp, a plus.
  • Good working knowledge of PDPA guidelines and best practices.
  • Good working knowledge of datadriven analytics tools e.g., Google Analytics, social media data reports.
  • Excellent time management and organizational skills.
  • The 3 "R"s: Responsible, Resourceful & Reliable.
  • Team leader & player, able to work under tight deadlines and in a fastpaced environment.
  • BSc/MSc degree in hospitality management, Marketing or related field.

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