Content Strategy

2 weeks ago

Singapore AXA INVESTMENT MANAGERS ASIA (SINGAPORE) LTD. Full time

The Content Strategy & Editorial Manager will work in the Asia Pacific (ex-Japan) Marketing Function, reporting to the Head of Marketing & Communications Asia Pacific (ex-Japan) and Global Head of Content Strategy & Editorial.


They will work closely with multiple stakeholders including the Global Content Strategy and Editorial team, marketing teams (both locally and globally), AXA IM CIOs, product specialists and thought leaders across the organization.

In addition, they will work with external vendors to develop investment commentaries, product positioning, thought leadership and other value-add/educational topics and discussion pieces.

The role requires a high level of interaction and close teamwork with business partners to develop and maintain a high-quality flow, of first class content.

The individual will possess the ability to translate complex topics into compelling and simple messages.

Overview

  • Primarily responsible for the development and delivery of AXA IMs content strategy for Asia Pacific (exJapan) including campaign tools and materials, market views, thought leadership and educational content for institutional, professional fund buyers and retail/consumer audiences.
  • Partner with global teams to develop globallycoordinated product content to support the growth of designated priority funds, and new product launches to institutional, professional fund buyers and adviser/consumer audiences.
  • Partner with APAC marketing managers who will develop the marketing strategy and tactics for each segment and product to deliver the required content.
  • Understand key client needs/business objectives and make proactive strategic recommendations for client materials
  • Ensure material complies with corporate standards, effectively communicate desired message and meets project deadlines/specifications
  • Develop key relationships with content producers across AXA IM investment platforms, as well as key stakeholders and experts e.g. Macro Research. Work with the Global Marketing Team to ensure efficiencies through regional collaboration and effective use of Portfolio Management / Product Management time
  • Liaising with investment specialists to get investment insight to be used in day to day work.
  • Develop freelance writer relationships where needed to supplement efforts and ensure proof reading and transcreation standards are met
  • Ability to communicate ideas directly to local clients. Work with financial advisers and private banking partners on product positioning for comarketing purposes where needed, present educational ideas to clients where needed

Education:

  • Bachelor's degree in communications, marketing or businessrelated discipline
  • Professional qualification in economics or finance (e.g. CFA) is desired

Key skills/Profile

  • At least 8 years' experience in journalism or business writing experience. Preferably within the financial services industry (asset management) or wealth management environment.
  • Solid understanding of financial, economic and investment concepts, asset management industry and products.
  • Demonstrate a solid knowledge of financial markets across asset classes.
  • Knowledge of applicable financial regulations in APAC is beneficial
  • Good writing and communication skills
  • Proven track record of operating within tight deadlines and delivering high quality written products
  • Demonstrate success in delivering results to multiple audiences proven ability to anticipate what questions readers will have as they read a piece and answer these queries before they are asked.
  • Proven track record in deconstructing complex financial and product terminology, so all materials are easily understood. Excellent storytelling skills with the ability to present complex concepts in a clear and engaging way to different audiences, both written and graphically, ranging in knowledge and sophistication. The individual will need to be able to translate complex material into simple and visual concepts
  • Strong research and analytical capabilities. Proficient with statistical information, able to interpret data and use it to provide evidence in support of written statements.
  • Experience of writing for social.
  • Versatility in writing and working style
  • A passion for new technology tools
  • Researching and wiring outstanding communications materials
  • Experience working across, or having other exposure to a wide variety of global markets
  • Must be a team player
  • Able to work within a matrix organisation with numerous stakeholders
  • Excellent interpersonal skills, able to build easy relationships with different teams and people (investment teams, product managers and other business partners) to capture ideas and extract relevant and timely information.

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