Business Analyst, Digital Analytics and Unified Cif

2 weeks ago


Singapore EVO OUTSOURCING SOLUTIONS PTE. LTD. Full time

JOB DESCRIPTION:

  • Collaborate with cross-functional teams to ensure project deliverables are completed within stipulated time;
  • Manage and ensure Unified CIF (Channel Integration Framework) changes are applied to the downstream platforms and picked up on Google Analytics as a custom dimension;
  • Understand the web redesign or revamp requirements, translate to Google Analytics requirements;
  • Synchronize and execute analytics tag implementation, consultation on personalization of user journeys, and creating dashboards for users;
  • Manage the end-to-end testing and troubleshooting of tracking issues with developers and web teams;
  • Analyze data from various dimensions to uncover opportunities/wastage;
  • Develop reports and dashboards to track effectiveness of marketing of the platform;
  • Create analysis of website data from the dashboard to Business Users.

JOB REQUIREMENTS:

  • At least 23 years of experience with Digital analytics implementation/requirements and reporting experience with Google Analytics, Firebase, and Google Optimize;
  • Keen analytical skills, excellent communication skills, both written and spoken;
  • Experienced with planning and executing MVT and A/B testing solutions using 3rd party platforms such as Google Optimize or similar platform is preferred;
  • Proficiency in Google Analytics and Microsoft Excel, Python, or any other scripting language is a must;
  • Experience with digital analytics tools (Adobe Analytics, Google Analytics, etc.) and tag management system (Launch, GTM, etc.);
  • Experience with HTML and Google Data Studio to set up regular reporting for manager reporting;
  • Experience in defining analytics tracking requirements, and guiding developers through implementation of those requirements;
  • Experience in verifying, deploying, and troubleshooting triggers and tags through GTM;
  • Take accountability in work attitude and a good team player.

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