JOB DESCRIPTION

I. JOB DETAILS

Job Title
Brand Management Lead

Location
Singapore / Malaysia / Philippines

Department
Marketing

II. JOB PURPOSE

The role holder is responsible for developing and implementing strategies to enhance the visibility, and market positioning of all GSF schools.

III. KEY RESPONSIBILITIES

Functional

• Develop and execute comprehensive brand strategies to strengthen GSF brand awareness
• Conduct market research to identify trends, competitor activities, and opportunities for brand growth.
• Collaborate with internal stakeholders to define brand objectives, messaging, and positioning strategies.
• Monitoring industry trends, best practices, and emerging technologies in branding and marketing area.
• Oversee the brand's online presence, including website management, social media channels, and digital advertising campaigns.
• Monitor and analyze brand performance metrics, including reach, engagement, and sentiment, and use insights to optimize marketing strategies.
• Cultivate relationships with key stakeholders and industry partners, to promote brand advocacy and loyalty.
• Coordinate brandrelated events, sponsorships, and promotional activities to enhance brand visibility and engagement.
• Ensure brand consistency across all touchpoints and communication channels, including messaging, visuals, and tone of voice.
• Stays abreast of best practices in the industry and competitors' activities.

IV. JOB REQUIREMENTS

Minimum Qualifications & Experience

• Graduate /Post Graduate with Atleast 8 years of experience in Marketing, Communications, Business Administration, or related field.
• Strong understanding of marketing principles, branding strategies, and consumer behaviour
• Ability to collaborate effectively with crossfunctional teams and manage multiple projects simultaneously.

Benefits

• 21 Paid annual Leaves
• 5 Emergency leaves
• Employee discount tuition & transport fee for kids studying with GIIS or any of its entities ( basis school policy)
• Insurance
• 14 Medical leave
• Hospitalisation

Salary:
$4, $6,000.00 per month

Benefits:

• Employee discount
• Health insurance

Experience:

• Marketing and

Brand Management: 8 years (required)

Work Location:
In person

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