Business & Strategy Lead Analyst

2 weeks ago

Singapore Castlery Full time

Founded in Singapore in 2013, Castlery is an online furniture brand that creates its own distinctive, quality furniture designs and offers them at accessible prices via a seamless, fuss-free experience for the modern furniture shopper.

Since then, we have grown into overseas markets like the United States and Australia.


As an e-commerce tech start-up, we move decisively on insightful data and leverage on technological solutions to supercharge our operations.

We combine our individual passions and skills to create innovative work that is as exciting and unconventional as the business itself.

It is a place where all ideas are listened to; where brainstorming means job titles get left at the door and where a self-starter can really make their mark.

If you are eager to make an impact at a fast-growing technology company and you have a passion for moving the needle, come join us


As our
Business & Strategy Lead Analyst, you will be a part of the Marketing Growth & Intelligence team and play an integral role in driving strategic decisions to drive sustainable growth for the 3 markets that we are currently operating in (SG, US, AU) through data-driven practices.

You will be involved in target setting and budget allocation decisions that align with our business objectives. You will analyse media channels' performance to help drive impactful marketing decisions.

What does the role involve?

Revenue Target Prediction

  • Understand the business drivers and align targets and initiatives with business stakeholders
  • Predict, plan and determine revenue targets
  • Breaking down into metrics and targets for channels and various teams to achieve growth and efficiency targets

Budget Allocation

  • Plan and develop the Castlery media strategy for direct response campaigns and branding campaigns (when required) predominantly digital (social, display, search, etc.) and offline channels where appropriate based on media channel's performance
  • Plan media buys with vendors when required

Performance Tracking & Recommendations:

  • Perform weekly, monthly and quarterly deep dives into country and channels' performance to (a) ensure performance is on track and propose next steps based on learnings and (b) identify trends and opportunities for growth.
  • Collect and analyse data to evaluate performance and feed learnings into future media planning.
  • Keep abreast of marketing trends and innovations to ensure Castlery is always a pioneer in marketing

Cross Function Collaboration & Projects:

  • Work collaboratively with channel owners to plan media, share insights and brainstorm initiatives to grow the business.

What do we offer?

  • Show us what you're made of, and we'll give you the freedom and autonomy, and our full support to deliver outstanding results.
  • You will be joining the brand in its most exciting phase, you will become part of the rapid scaling of our customers and organization.
  • We are a company that prioritize people as the company's core strategy for success. It's our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.
  • A supportive, transparent and flexible work environment that enables our people to be highly productive and creative.

To succeed in this role, you'll need:

  • Minimum 3 years of media experience
  • Bachelor's Degree from recognized universities. Degree in marketing/statistics/business related fields is a plus
  • Good understanding of marketing channels (especially digital channels)
  • Strong analytical problemsolving skills with passion for data analytics
  • Proficiency in MS Office Suite
  • Detailoriented and curious about solving business problems.
  • Ability to meet deadlines, prioritise & perform a variety of tasks over the course of the workday
  • Excellent written and verbal communication skills.
  • Good working attitude and open to growing together with the team.

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