Sales & Marketing Associate

3 weeks ago


Singapore OTSAW DIGITAL PTE. LTD. Full time
Roles & Responsibilities

We are a trailblazer in cutting-edge robotics technologies, on the lookout for a motivated Sales & Marketing Associate to bolster our expanding team. The perfect candidate will possess a solid foundation in digital marketing, specifically Google Ad and SEO techniques, a fervor for groundbreaking technology, and the capacity to thrive in a dynamic setting. Your main tasks will involve:

  • Lead Generation
    • Developing and implementing comprehensive Google Ads strategies to boost traffic, leads, and conversions.
    • Performing keyword research and enhancing ad text to enhance campaign effectiveness.
    • Monitoring and evaluating campaign performance metrics, furnishing regular reports and actionable insights.
    • Supervising and refining PPC campaigns, encompassing bid tweaks, budget distribution, and ad positioning.
    • Collaborating with the content and design squad to craft captivating ad visuals.
    • Scouting and pinpointing potential leads via diverse means like databases, Linkedin, and industry listings.
    • Teaming up with the sales crew to ensure synchronization between marketing and sales objectives and to perfect lead conversion.
  • Sales Prospecting
    • Conducting outbound prospecting through phone, email, social platforms, and other mediums to procure new leads.
    • Aiding in initial outreach and evaluation of leads by grasping their requirements, obstacles, and preferences.
    • Maintaining precise records of lead interactions and status on HubSpot for sales team subsequential contact.
  • Inbound Marketing:
    • Formulating and executing inbound marketing strategies to captivate potential clientele through superior content, comprising blog entries, webinars, and social media posts.
    • Establishing and overseeing email marketing campaigns, inclusive of automated workflows, to nurture leads along the sales journey.
    • Engaging in other spontaneous marketing duties as necessary.
  • Qualifications:
    • 2+ years of digital marketing experience, with a concentration on lead-generation undertakings
    • Proficient comprehension of SEO, content promotion, social channels, and email advertising
    • Proficiency with marketing automation platforms (e.g., HubSpot, Mailchimp, Odoo)
    • Adeptness in Google Analytics and additional web analytic tools
    • Exemplary oral and written communication capabilities
    • Inventive thinker with formidable issue-resolution prowess
    • Capability to operate self-reliantly and as a collaborative team player
Show off your expertise to prospective employers.

Lead Generation
Odoo
Social Media
Ability To Work Independently
Automation Tools
Email Marketing
Content Marketing
Inbound Marketing
Digital Marketing
Keyword Research
Google Analytics
SEO
PPC
LinkedIn
Web Analytics

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