Marketing Intern
2 weeks ago
Marketing Intern:
Singapore
Singapore
Marketing
Your Responsibilities
- Individual has to work closely with regional MCI, Marketing, Technical team and is responsible for multiples secondary sources research, marketing promotion, summarizing key learnings related to market, product, consumer landscape.
- The main responsibilities focus on secondary information sourcing, trends compilation and sensory/consumer testing related to
- APAC Business Needs to gather secondary information compilation to support marketing and communication team in compelling storytelling and publications
- APAC Learning plan to coordinate with market agency/consultants such as Citrus, Alcohol, Alcohol Wheel, Flavor, Protein
- Global Initiatives to support global coordinated projects such as Global Trends Framework, Trendspotters, Global Flavor Color Trend
- Identify market research agencies/consultants to collaborate as partner for APAC learning plan to support innovation plan and reactive business brief
- Coordinate with market research agencies as well as internal marketing/technical team to launch and monitor primary consumer research in a timely manner
- Execute appropriate sensory test methods include discrimination, descriptive, and consumer guidance testing to justify flavor/ingredients performance and validate concept innovation
- Conduct market segment sizing and competitive industry landscaping to identify opportunities on customer, market, channel, category development for strategy planning
- Review primary and secondary research from existing data providers and external website/ publication to generate key findings on key topics/segments
- Coordinate with data intelligence provider regular to implement engagement initiatives and organize information related information to the focus topics.
- Your Profile
- Tertiary or Bachelor interns to have background (internship experience at FMCG industry) related to marketing, market research statistics, consumer science and/or food science
- They will need to be proficient in Microsoft skills powerpoint, excel database.
- Pivot table experience will be a plus.
- Passion in beverage and food. Savvy in social media with ability to pick up key food and beverage trends and data.
- Challenging tasks, short decisionmaking processes and a high level of personal responsibility in a modern work environment.
- Room for innovative thinking.
- A company culture which promotes continuous learning and diversity.
Ref ID
LI-NT1
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