Executive/sr Executive, Marketing

2 weeks ago

Singapore MORNING STAR COMMUNITY SERVICES LTD. Full time
**Job Role Description: The Marketing Communications Executive Executive provides advertising, promotions and public relations support for the various business units in Morning Star Community Services (MSCS). He/She supports the compliance of corporate brand guidelines across marketing channels and departments, conducts market profiling and analyses market findings and marketing channels to support marketing strategies formulation.


He/She designs marketing content, develops collaterals for marketing campaigns, executes marketing and media-related activities and events, and analyses the performance of marketing campaigns.

He/She is also responsible for coordinating customer engagement efforts and executing measures to enhance customer experience across marketing platforms.

Innovative and resourceful, he/she keeps himself informed on MSCS's offerings, sector market trends and major events and activities. He/She possesses good networking ability and is quick to adapt to change in a fast-paced environment. He/She may be required to work irregular hours to support the execution of events and activities.

**Key responsibility areas

Manage brand equity:

  • Analyse market research findings on brand awareness and association
  • Support the development of brand guidelines according to overall brand image
  • Conduct training to internal stakeholders on brand guidelines
  • Maintain the performance of organisation's website and digital and social media platforms and their adherence to brand guidelines
  • Perform analyses of reputation risk to determine business impact to organisation

Develop marketing strategies:

  • Analyse market research findings to support the development of marketing strategies and plans
  • Conduct market profiling to identify potential market segments
  • Perform data analyses on the performance of marketing channels
  • Analyse website traffic and digital and social media platforms to identify marketing opportunities
  • Gather data to generate commercial insights to support the development of marketing plans

Manage marketing campaigns and events:

  • Design marketing content for traditional, digital and social media campaigns according to design concepts and ideas
  • Develop editorial content, design layout and printing specifications of collaterals
  • Execute production and distribution of marketing collaterals and paraphernalia
  • Execute marketing campaigns and mediarelated activities and events
  • Execute measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
  • Analyse performance of marketing campaigns and achievement of key performance indicators to identify areas of improvement
  • Collaborate with vendors and creative agencies on project requirements.

Manage marketing communications and public relations:

  • Analyse media and market data to identify appropriate media options and key target audience for communication
  • Coordinate customer engagement efforts via digital and social media platforms
  • Develop press releases and media kits for distribution to targeted media partners
  • Coordinate and collate responses for media queries
  • Monitor social media platforms on user opinions and follow up with appropriate actions

Report Management and continuous improvement:

  • Prepare marketing reports for tracking and analyses
  • Categorise contact databases according to target market segments
  • Report budget utilisation and spending.
**Requirements

  • Diploma and Degree holders in Mass Communication, Marketing and Business Administration/Management may apply. Fresh graduates are welcome to apply. We also welcome midcareer switchers.
  • 23 years of experience in similar roles preferred.
  • Communication: ability to articulate and discuss ideas and persuade others to achieve common outcomes.
  • Decision Making: ability to make decisions in a complex setting to achieve intended goals, using a structured process and multiple sources of available information.
  • Digital Literacy: ability to use available software features to enhance documents, analyse and manipulate data, and use ICT to organise, share and communicate information clearly and coherently.
  • Sense Making: ability to interpret data to uncover patterns and trends between various sources of data.

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