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Associate Director, Professional Marketing, Gp

4 months ago

Downtown Core, Singapore AlignTech Full time

Join a team that is changing millions of lives.
Transforming smiles, changing lives.


At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next.

We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation.

Our diverse and collaborative teams are constantly pushing the boundaries of what's possible.

Ready to join us?

About this opportunity
The Associate Director oversees all APAC GP Professional Marketing efforts.

The individual will plan and coordinate critical processes related to business planning, strategic marketing plans and product relevant for GP channel, business performance tracking, and multi-channel marketing.

The Associate Director reports to the Professional Marketing Director, GP channel.


The incumbent will meet regularly with commercial leadership to establish direction and priorities, and goals and targeted objectives, participate in KOL management, strategic planning, Traditional and Digital Marketing Communications, and partner with the Local Marketing teams to deliver channel objectives and forecasts.

The incumbent is responsible for sales forecasting, customer targeting, channel business performance and delivery of professional campaigns.


The Associate Director works with regional cross functional teams from Product, Clinical, Professional Marketing Communications and Sales Excellence teams to establish strategic direction, set priorities, and deliverables for the channel.


The incumbent will be responsible for commercializing and managing Align's treatment planning service and require in-depth knowledge of the system and service, working to optimize over time.

They must also be customer centric mindset, with proven leadership skills to influence and focus cross-functional teams on the right treatment planning initiatives that will drive business results.


In this role, you will

  • Develop business plan, roadmaps and targets for GP in support of business objectives
  • Liaise, develop and lead channel marketing efforts in cooperation with the rest of Regional and Local Marketing and Clinical teams
  • Manage a range of professional marketingoriented projects (KOL management, market research, marketing assets development, digital and traditional marketing communications, category building initiatives etc);
  • Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); postsales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
  • Analyze business to understand trends and drive recommendations to improve execution of strategic plans for GP channel
  • Drive analysis of reports tracking the growth of the channel, providing insights towards reviews that include Investor Reports and leadership business reviews
  • Collect customer insights and competitive intelligence and incorporate into commercialization and product management plans.
  • Develop strong relationships with key customers and opinion leaders. Develop key relationships with thoughtleaders and relevant key opinion leaders in the region.
  • Uncover unmet needs and identify future business needs/gaps an recommend improvements to meet APAC growth ambitions.
  • Commercialise our treatment planning service, manage/work to optimise ongoing service offerings
  • Analyse and drive adoption of treatment planning service

In this role, you'll need

  • Bachelor's degree is required, Master's degree is preferred.
  • A minimum of 8 years of related work experience is required. Experience in a commercial capacity, i.e., sales, marketing, business development or general management is an advantage
  • Experience with Marketing Excellence/Mastery, including Launch Excellence principles is required.
  • Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) preferred.
  • Excellent verbal and written English communication skills are preferred.
  • Excellent influencing skills and ability to develop customer relationships required.
  • This position may require up to 50% travel.

_ This position is based out of Mumbai, however, we are flexible in terms of the locations in some APAC markets, depending on the qualifications and experience of the applicants._

Sound like a good fit?
Great Click the "Apply" link to let us know you are interested.

Not the right fit? Don't worry, Align is quickly growing so we are creating more opportunities to expand our Align family.

Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.


About Align
Align Technology is a publicly traded medical device company that is transforming smiles and changing liv